Brand Tone

rebellious, provocative, bold, and infused with dark humor

Brand Values

• •Independence/Self-Reliance
• •Authenticity/Anti-Establishment
• •Creativity & Artistic Expression
• •Provocation & Disruption
• •Quality & Experience

Best Practices

• •Embrace the Edge: Don't dilute the provocative and rebellious nature of the brand. Use strong, direct language and don't shy away from dark humor or challenging statements. This is a core differentiator.
• •Authenticity is Key: Ensure all copy reflects the "street knowledge meets graphic design" ethos. Avoid corporate jargon or overly polished language that would contradict the brand's raw appeal.
• •Visual and Verbal Alignment: The tone of the copy must match the visual identity. If the visuals are gritty and artistic, the language should be too. Consistency across all elements reinforces the brand message.
• •Know Your Audience (and Alienate Others Intentionally): The "If you don't belong then don't be long" mentality should guide the copy. It’s okay if the tone doesn’t appeal to everyone; it’s meant to resonate strongly with a specific niche that values the brand's rebellious stance.
• •Maintain an "Insider" Feel: Use language and references that resonate with the subcultures Kittesencula is part of (street art, independent publishing). This creates a sense of community and exclusivity for those who understand and appreciate the brand's world. Slogans and manifesto points can be subtly woven into communications.

Social Perception

positive, particularly concerning their tangible products like stickers, which have 5-star reviews praising their quality and design. The brand likely appeals to a niche audience that appreciates counter-culture, street art, and a provocative, independent spirit.

Copy Examples

• •Instagram Post (Image: Gritty, artistic shot of new merchandise): Not for the faint of heart. Not for the easily offended. Kittesencula: We've been forging our own path for two decades. If you get it, you get it. New drop online. Link in bio. #Kittesencula #SelfMadeSelfPaid #StreetKnowledge
• •Website Banner (For a new art book release): Beyond the Gallery Walls. Kittesencula Publishing presents a new vision. Raw. Real. Uncompromising. Discover the art that speaks the unspeakable. Order now.
• •Facebook Ad (Targeting fans of street art/alternative culture): Tired of the same old noise? So are we. Kittesencula: Art, apparel, and an attitude forged in the streets. We don't follow trends, we make them. Dare to be different. Shop the collection.
• •Product Description (For a T-shirt with a bold slogan): This isn't just a t-shirt. It's a statement. Crafted for those who live by their own rules and aren't afraid to show it. Wear it loud. Kittesencula – Cash From Kaos. 100% Cotton, 0% Apologies.
• •Email Subject Line (For newsletter subscribers): Still Here. Still Not Listening. New Kittesencula Has Landed.