Brand Tone

friendly, personal, enthusiastic, and cute

Brand Values

• •Creativity and Originality
• •Passion for Art
• •Quality
• •Personal Connection and Community
• •Joy and Wholesomeness
• •Accessibility

Best Practices

• •Always Use a Personal, Friendly Voice: Write as if Rosie is speaking directly to a friend. Use "I," "we" (referring to Kittenmobile as Rosie's brand), and address the audience directly ("you").
• •Embrace "Cute" and Positive Language: Incorporate words like "cute," "adorable," "joy," "love," "sparkle," "magic," and enthusiastic expressions. Use emojis where appropriate for the platform (especially social media).
• •Highlight the Artist's Touch: Remind customers that products are designed by an individual artist (Rosie) with passion and care. Mentioning "hand-drawn," "artist-designed," or "made with love" reinforces this.
• •Be Playful and Engaging: Don't be afraid to use light humor, puns (if they fit), and ask questions to encourage interaction, especially on social media.
• •Maintain Enthusiasm: Let the passion for the art and products shine through in the copy. Use exclamation points appropriately to convey excitement and energy.

Social Perception

independent artist's brand with a strong personal touch

Copy Examples

• •Surprise! ✨ Your new favorite [Product Type] just dropped at Kittenmobile! Bursting with cuteness and made with love by Rosie. Get yours before they scamper off! 😉 #Kittenmobile #CuteMerch #NewRelease #[RelevantFandom]
• •Hey art lovers! Rosie here! 👋 What kind of cute critter or cool character would you love to see on a Kittenmobile keychain next? Drop your ideas below – I’m all ears (and paws!) 🐾 #ArtistAlley #FanArt #KittenmobileSwag
• •Welcome to Kittenmobile! 💖 Your one-stop shop for uniquely adorable art, apparel, and accessories designed by Rosie. Let's make your day a little cuter!
• •🎉 Freshly Baked Cuteness from Kittenmobile + A Little Note from Rosie! 🎉
• •Stick a dose of pure joy anywhere with this super cute [Character/Design] vinyl sticker! Designed by Rosie with a whole lotta love and a sprinkle of magic, it's perfect for personalizing your laptop, water bottle, or secret diary. ✨ Durable, adorable, and guaranteed to make you smile!