Brand Tone

Friendly and Approachable, Whimsical and Cute, Supportive and Empathetic, Passionate and Enthusiastic, Creative and Inspirational

Brand Values

• •Creativity and Artistry
• •Inclusivity and Diversity
• •Community and Connection
• •Joy and Positivity
• •Authenticity
• •Quality

Best Practices

• •Embrace "Cute & Whimsical" Language: Consistently use words that evoke a sense of playfulness, charm, and lightheartedness (e.g., "sparkle," "magical," "adorable," "whimsy," "dreamy"). Use emojis (💖✨💕🎨) appropriately to enhance this feeling, especially on social media.
• •Maintain a Personal and Friendly Voice: Write as if you're talking to a friend. Share behind-the-scenes glimpses, be open about the creative process, and don't be afraid to show your personality (as Jess does effectively on YouTube). Use "I" and "you" to create a direct connection.
• •Weave in Values Naturally: Subtly reinforce brand values like inclusivity and positivity. For example, when showcasing diverse characters, highlight the beauty of uniqueness. Continue the "YOU MATTER" messaging or similar affirmations where appropriate, showing genuine care for the audience's well-being.
• •Be Visually Consistent: Ensure that the visuals (product photography, social media graphics, website design) consistently reflect the cute, whimsical, and colorful aesthetic of the art itself. This reinforces the brand tone visually.
• •Engage Authentically: Respond to comments and messages in a warm, appreciative, and helpful manner. Foster a sense of community by asking questions, encouraging sharing, and acknowledging customer creations. This authentic interaction builds loyalty and reinforces the approachable nature of the brand.

Social Perception

Loved for Cuteness and Art Style, Seen as a Talented and Hardworking Artist, Supportive Community Figure, Source of Inspiration, Reliable and High-Quality (for products)

Copy Examples

• •Instagram Post (New Sticker Sheet): Sprinkle a little magic onto your week! ✨ Our new [Theme] sticker sheet is here to make your planner pages sparkle with joy. Hand-drawn with love and a dash of whimsy, these cuties are ready to join your collection! Swipe to see them in action & tap the link in bio to shop! 💖 #Kittenishgirl #CuteStickers #PlannerCommunity #WhimsicalArt #NewCollection
• •YouTube Video Description (Studio Vlog): Hello, dreamers! 💕 Join me in the studio today as I work on some exciting new [Project Type]! We'll chat, create, and remember that YOU MATTER. Grab your favorite cozy drink and let's make some art magic together. Full supply list and links to the shop are below! 👇 #StudioVlog #KittenishgirlJess #ArtProcess #CreativeJourney #YouAreWorthy
• •Product Description (Digital Clipart Set): Unlock a world of enchantment with our '[Clipart Set Name]' digital art collection! 🎨 Perfect for your scrapbooking adventures, party invitations, or adding a touch of handmade charm to your digital creations. This set features [Number] high-resolution, lovingly illustrated PNG files, celebrating [Theme/Diversity Aspect]. Let your creativity bloom! (P.S. We love seeing what you make! Tag us @kittenishgirl)
• •Email Newsletter Snippet (Shop Update/Sale): Hey Sunshine! ☀️ Just a little note to brighten your inbox! Our [Season/Event] collection has just landed at kittenishgirl.net, and it's bursting with adorable new friends and whimsical patterns. Plus, for the next 48 hours, enjoy a special [Discount]% off as a thank you for being part of our wonderful community! Happy creating! Xo, Jess
• •About Page Snippet (Website): Welcome to the world of Kittenishgirl, where every illustration is crafted with a sprinkle of joy and a whole lot of heart! I'm Jess, the artist and dreamer behind the brand. My passion is creating cute, whimsical art that brings a smile to your face and celebrates the beautiful diversity of everyone. From planner goodies to charming clipart, I hope my creations inspire your own spark. Thank you for being here! ✨