Brand Tone

Playful, Humorous, Nostalgic, Whimsical, Friendly, Welcoming, Eclectic, Surprising, Authentic, Passionate

Brand Values

• •Originality and Uniqueness
• •Support for Local Artisans
• •Appreciation for History and Craftsmanship
• •Joy and Discovery
• •Community
• •Accessibility (Implied)
• •Environmental Consciousness (Implied)

Best Practices

• •Embrace the "Ou Pas" (Or Not): Don't be afraid to be a little cheeky and self-aware. The brand name itself invites a playful duality. This allows for a mix of genuinely kitsch items and more broadly unique or vintage pieces without feeling off-brand. Let the copy reflect this flexibility and humor.
• •Tell a Story (Even a Small One): Whether it’s the origin of a vintage piece, the craft of a local artisan, or the nostalgic feeling an item evokes, weave narratives into product descriptions and social media posts. This enhances the "treasure" aspect.
• •Use Evocative and Sensory Language: Words like "treasure," "discover," "unique," "charming," "quirky," "nostalgic," "handcrafted," "vintage," and "playful" align with the brand. Describe how items look, feel, or the memories they might trigger.
• •Maintain a Friendly, Human Voice: Write as if you're talking to a friend who shares your love for interesting finds. Keep the language accessible, warm, and occasionally humorous. Highlight the family-run aspect and the passion behind the curation.
• •Be Visually Consistent with Your Words: Ensure the imagery used alongside the copy (on the website, social media) reflects the same eclectic, colorful, and often nostalgic vibe. The tone of voice and visual identity should be mutually reinforcing.

Social Perception

A Treasure Trove, Unique Gift Destination, Nostalgic Experience, Supportive of Local Economy, More than just a store, Friendly and Charming, Eclectic Mix

Copy Examples

• •Headline: Unearth Your Unforgettable. Body: Tired of the same old, same old? Dive into KitschÀ l'Os... ou pas, where vintage treasures whisper tales and local artisans craft future heirlooms. Your next favorite thing is waiting. Call to Action: Explore the Extraordinary!
• •Headline: Seriously Fun, Seriously Unique. Body: Whether it's wonderfully wacky or beautifully bizarre, we've got the gifts that get people talking (in a good way, mostly!). From retro cool to handmade charm, find your "perfectly imperfect" at KitschÀ l'Os... ou pas. Call to Action: Shop the Quirk!
• •Headline: Your Happy Place Has an Address (or Two!). Body: Step into our wonderland of curated curiosities in Montreal & Longueuil, or let your fingers do the treasure-hunting online. Kitsch, cool, or just plain covetable – we're serving up smiles, one unique find at a time. Call to Action: Visit Us In-Store or Online!
• •Headline: Gifts That Say More Than "Oops, I Forgot." Body: At KitschÀ l'Os... ou pas, every item has a story. Find that "just right" something – from charming antiques to bold local designs – that shows you *really* get them. Or, you know, just really get yourself something awesome. Call to Action: Discover Your Next Story!
• •Headline: Warning: May Cause Sudden Bursts of Joy & Nostalgia. Body: Remember that thingamajig your grandma had? Or that feeling when you find something truly *you*? That's the KitschÀ l'Os... ou pas experience. Come explore – it’s like a hug from the past, with a wink to the future. Call to Action: Get Your Daily Dose of Delight!