Brand Tone

Faith-Inspired, Trendy/Cool, Approachable/Community-Oriented, Enthusiastic

Brand Values

• •Faith/Spirituality
• •Creativity & Beauty
• •Service/Charity
• •Fashion/Style
• •Family

Best Practices

• •Anchor in Your Mission: Always circle back to the core mission: 'curating and creating beautiful looks honors the God who is both beautiful and creative' and 'help those in need.' Let this genuine purpose infuse your language.
• •Balance "Cool" with "Faithful": While aiming for an 'edgy vibe,' ensure the Christian-inspired values remain respectfully present and not overshadowed. The tone should feel authentic to both aspects.
• •Use "We" and Personal Stories: Continue using "we" as the Kitsmillers to maintain that personal, family-run feel. Share snippets of your journey or inspiration (faith-related or design-related) to build connection.
• •Consistent Vocabulary: Regularly use key brand terms like 'fresh,' 'blessed,' 'inspire,' 'cool,' 'edgy,' and 'community' across all communications, from product descriptions to social media captions.
• •Engage with Purpose: When interacting with customers online, let the brand's values of service, kindness, and community shine through in your responses. Reflect the 'Brand for the People' ethos.

Social Perception

Projects an image of a small, faith-driven, and fashion-conscious brand.

Copy Examples

• •Headline: Express Your Faith, Elevate Your Style. Body: At KITS BRAND, we believe fashion is more than just fabric. It's a way to honor beauty, express your unique spirit, and support a mission that gives back. Discover divinely inspired looks with a cool, edgy vibe.
• •Instagram Caption (for a new arrival): ✨ Feeling fresh & blessed in our latest drop! 🙏 This [Product Name] is all about effortless style with a touch of soul. Shop the look and wear your values. #KitsBrand #FaithFashion #NewCollection #StreetStyleSaviors
• •Product Description Snippet (for a graphic tee): More than just a tee, it's a statement. Our [Tee Name] graphic tee blends a cool, edgy design with a message close to the heart. Crafted for comfort and designed to inspire.
• •Email Subject Line: KITS BRAND: Looks That Bless Your Wardrobe (and Others!) Email Body Intro: Hey [Customer Name], We're Matthew and Mary Kate, the founders of KITS BRAND! We're passionate about curating fashion that not only looks good but *does* good. Every piece is chosen with love, reflecting our mission to honor creativity and support our community. Check out what's new...
• •About Us Page Snippet (condensed for social): We're the Kitsmillers! 🎸Designer + Musician 🎧 Baby Dana 👶 Living in TN & loving Jesus. KITS BRAND is our dream: mixing everyday fashion with a cool, edgy vibe, all while honoring God and helping others. Join our family! #KitsBrandStory #FaithAndFashion