Brand Tone

Practical, Community-Oriented, and Mission-Driven

Brand Values

• •Sustainability
• •Affordability
• •Community Empowerment
• •Resourcefulness
• •Service

Best Practices

• •Lead with the Mission
• •Use Practical, Direct Language
• •Emphasize "Community" and "Local"
• •Highlight the "Treasure Hunt"
• •Speak to the Customer's Ingenuity

Social Perception

Valuable Community Asset and a Treasure Trove for DIYers.

Copy Examples

• •Headline: Build More. Waste Less. Body: Your next project starts here. Find quality, salvaged building materials at prices that make sense for your budget and our planet. From doors and windows to lumber and lighting, discover how KitsapReuse helps our community build sustainably.
• •Headline: Your Leftovers Are a DIYer's Dream. Body: Donating your surplus building materials does more than just clear out your garage. It keeps them out of the landfill and puts them into the hands of a neighbor. Thank you for supporting the cycle of reuse in Kitsap County.
• •Headline: Just In: A Truckload of Vintage Hardware! Body: Our inventory is always changing. This week, we received a fantastic collection of mid-century door knobs, hinges, and cabinet pulls. When they're gone, they're gone! Stop by and find the perfect finishing touch for your project. #KitsapReuse #SalvageFinds
• •Headline: Remodeling? Don't Pay Full Price. Body: Before you buy new, see what you can reuse. KitsapReuse offers a huge selection of donated and salvaged building supplies for kitchens, baths, gardens, and more. Save money, support a local non-profit, and keep valuable materials in use. Visit us on Riddell Road in Bremerton.
• •Headline: Give Materials a Second Life. Body: It's simple. 1. You donate your usable surplus materials. 2. We put them in our store. 3. A community member buys them for their project at a low cost. The result? Less waste in the landfill, affordable materials for our neighbors, and a stronger, more resourceful Kitsap.