Brand Tone

Elegant, serene, and sophisticated

Brand Values

• •Tradition & Heritage
• •Nature & Natural Ingredients
• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Serenity & Well-being
• •Innovation

Best Practices

• •Embrace Understated Elegance: Use clear, concise, and sophisticated language. Avoid overly trendy slang or excessively casual phrasing. Focus on conveying quality and refinement.
• •Evoke Sensory Experience: Describe scents in a way that appeals to more than just smell – touch upon the feeling, the atmosphere, and the cultural resonance of the ingredients, particularly the Japanese woods.
• •Highlight Heritage & Authenticity: Weave in the brand's connection to Japanese tradition, incense culture, and the natural origins of its ingredients. This reinforces uniqueness and trustworthiness.
• •Maintain Visual & Textual Harmony: Ensure that the copy complements the brand's minimalist, nature-inspired visuals. The language should feel as clean, refined, and calming as the imagery.
• •Focus on Well-being and Serenity: Emphasize the calming, balancing, and therapeutic aspects of the fragrances. Connect the scents to moments of peace, reflection, and personal luxury.

Social Perception

High-quality & Luxurious, Authentically Japanese, Natural & Calming, Unique & Distinctive, Aesthetically Pleasing, Niche Appeal

Copy Examples

• •Product (Eau de Parfum - Hinoki): Immerse yourself in the serene majesty of Japan's ancient forests. Our Hinoki Eau de Parfum captures the noble spirit of Japanese cypress, a scent that is both grounding and uplifting. A timeless essence for the discerning individual.
• •Brand Story (Social Media): From centuries of tradition, a new fragrance emerges. KITOWA blends the eternal tranquility of Japanese woods with refined artistry, crafting scents that speak to the soul. Discover the quiet luxury of nature's most precious aromas. #Kitowa #JapaneseFragrance #Serenity
• •Home Fragrance (Diffuser): Transform your space into a sanctuary of calm. The KITOWA Reed Diffuser slowly releases the subtle, authentic essence of Hiba wood, inviting moments of peaceful reflection into your daily life. Elegance, naturally diffused.
• •Gifting (Candle): Offer the gift of serene sophistication. A KITOWA scented candle, crafted with traditional Japanese wood oils, is more than a fragrance – it's an experience. For moments of quiet indulgence and timeless appeal.
• •Ethos (Website About Us): At KITOWA, we believe in the enduring power of nature and tradition. Each fragrance is a testament to meticulous craftsmanship and the unique olfactory heritage of Japan, designed to bring a touch of refined serenity to your world.