Brand Tone

Warm, caring, and playful, balancing comforting and nurturing aspects of sleep with a lighthearted, cat-inspired personality.

Brand Values

• •Comfort
• •Quality
• •Customer Care
• •Joy & Coziness

Best Practices

• •Embrace the "Purr": Consistently integrate playful, cat-inspired language. Use words like "purrfect," "cozy," "cuddle," "snuggle," and phrases like "for purring stretches" to reinforce the brand's unique, memorable personality. This creates a distinct and charming voice.
• •Lead with Emotion, Support with Facts: Start your copy by evoking feelings of comfort, warmth, and care (e.g., "feels like a warm hug"). Follow up with tangible reasons to believe, such as "certified high-quality fabrics," "color-safe materials," and "made with love," to build trust and justify the purchase.
• •Speak Like a "Caring Manufacturer": Adopt a nurturing and thoughtful tone. Address the customer directly and frame the products as solutions to their need for rest and comfort. Phrases like "We believe you deserve," "Crafted for you," and "With your comfort in mind" reinforce this core value.
• •Keep it Simple and Sweet: The brand is about comfort, not complexity. The copy should be easy to read, warm, and inviting. Avoid overly technical jargon. The goal is to make the customer feel relaxed and happy, and the language should reflect that.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic on all platforms. The warm, clean, and cozy images on Instagram should be paired with copy that reflects the same feeling. Similarly, playful TikTok videos should have captions that are lighthearted and engaging, creating a cohesive and immersive brand experience.

Social Perception

Perceived as a friendly and reliable provider of quality home textiles in Ukraine, with endearing and memorable branding, focused on comfort, quality, and customer satisfaction.

Copy Examples

• •Unbox a Purrfect Night's Sleep. Tired of counting sheep? Our bedding is so soft and cozy, you'll be purring yourself to sleep in minutes. Made with the finest certified fabrics for dreams as sweet as they are deep.
• •The Cure for the Common Bedroom. Your bedroom should be your sanctuary. A place of ultimate comfort and peace. We're Kit Murkit, and we make more than just bedding—we craft the centerpiece of your comfort zone. Wrap yourself in love.
• •Warning: May Cause Excessive Snuggling. Our new collection has arrived, and it's cozier than ever. From silky sateen to crisp ranforce, find the perfect texture to make your bed irresistible. Don't blame us if you hit the snooze button one too many times.
• •From Our Home to Yours, With Love. As a caring manufacturer, we believe everyone deserves a little extra comfort. That’s why we pour love and care into every stitch, creating bedding that feels like a warm hug at the end of the day.
• •Sweet Dreams are Made of This. And this is 100% certified high-quality cotton. Transform your sleep into a fairy tale with bedding designed for enchanting comfort and purr-worthy softness. Discover your new favorite set today.