Brand Tone

Enthusiastic, adventurous, and community-focused

Brand Values

• •Passion for Kitesurfing
• •Community
• •Lifestyle
• •Fun and Excitement
• •Being Up-to-Date/Trendy

Best Practices

• •Address the audience directly and talk about shared passions and experiences.
• •Use informal language and emojis to convey a sense of fun and excitement.
• •Showcase the adventurous and thrilling aspects of kitesurfing.
• •Highlight the latest trends and news in the kitesurfing world.
• •Encourage interaction and sharing of user-generated content to foster a sense of community.

Social Perception

The brand is seen as an integral part of the kitesurfing lifestyle, celebrating the sport and its culture. They are perceived as trendy, passionate, and dedicated to connecting the global kitesurfing community.

Copy Examples

• •Send it! Crazy Kite Parkour!
• •Kitesurfing & Fashion is our Passion.
• •Eat Sleep Kite Repeat Hoodie
• •Always up to date with the latest Kitesurfing trends and news.
• •What's next? Join the kitesurfing adventure!