Brand Tone

Enthusiastic & Passionate, Expert & Informative, Customer-Focused & Supportive, Direct & Action-Oriented, Slightly Informal/Approachable

Brand Values

• •Quality & Innovation
• •Expertise & Unbiased Information
• •Customer Service & Support
• •Passion for the Sport
• •Inclusivity (Implied)
• •Value

Best Practices

• •Speak the Language of Riders: Use terminology and phrasing that resonates with the kiting community (e.g., "stoke," "boosty jumps," "shred up some waves"), but ensure it's accessible to newcomers too.
• •Emphasize Experience and Passion: Consistently weave in the brand's long history and genuine love for the sport to build trust and connect on an emotional level.
• •Be Helpful and Approachable: Frame copy around solving customer problems and answering their questions. Encourage interaction and position the team as accessible experts.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the materials, technology, or benefits that make the products stand out (e.g., "Teijin 4x4 reinforced ripstop material," "SplitStrut integrates the kite canopy and struts").
• •Maintain Transparency, Especially Regarding Stock/Delivery: While the overall tone is positive and enthusiastic, ensure that information regarding product availability and delivery times is accurate and clearly communicated to manage expectations and build long-term trust, addressing the past criticisms.

Social Perception

Generally positive, highlighting fast delivery, good product packaging, and knowledgeable staff. Seen as a long-standing and established name in the UK kiting scene. Areas for improvement include addressing stock inaccuracies and communication regarding delays.

Copy Examples

• •Ride the Wind Like Never Before. Stop dreaming, start flying. Powerkiteshop has everything you need to conquer the water and sky. Our expert team is here to get you geared up for your next adventure. Shop the latest kites and boards now!
• •Your Kiting Journey Starts Here. Whether you're a seasoned pro or just getting your toes wet, Powerkiteshop is your trusted partner. With over 20 years of passion and expertise, we provide unbiased advice and the best gear to fuel your ambition. Let's talk kites!
• •Unleash a World of Stoke! Feel that pull? That's adventure calling. At Powerkiteshop, we live and breathe kiting. We've handpicked the highest quality gear to ensure every session is epic. Got questions? Our team of riders is ready to help!
• •Don't Just Chase the Wind, Command It. Precision. Power. Performance. That's what our curated selection of kites, foils, and boards delivers. Backed by decades of experience, Powerkiteshop helps you push your limits. Gear up for greatness.
• •Epic Gear, Expert Advice, Endless Adventures. From your first flight to record-breaking jumps, Powerkiteshop is with you every step of the way. We're more than a shop; we're a community built on a shared passion for the wind. Discover your next obsession today!