Brand Tone

professional, experienced, and service-oriented

Brand Values

• •Quality and Reliability
• •Experience and Expertise
• •Customer-Centric Service
• •Value and Affordability
• •Comprehensive Solutions

Best Practices

• •Lead with Expertise: Always frame communication from a position of knowledge and experience. Use phrases that highlight the company's 15-year history and understanding of the hospitality industry.
• •Focus on B2B Language: Address the specific pain points of a professional audience (e.g., "tight service windows," "demanding customers," "managing costs"). Avoid overly casual or consumer-focused language.
• •Emphasize Reliability and Durability: Consistently use words like "robust," "reliable," "high-performance," and "built to last" to reinforce the quality of the products.
• •Highlight the Full-Service Solution: Remind the audience that KEV offers more than just products, mentioning installation, maintenance, and buying used equipment to showcase comprehensive support.
• •Maintain a Professional and Direct Tone: Keep the copy clear, concise, and benefit-driven. The goal is to inform and build trust, not to entertain. The tone should always be helpful and authoritative.

Social Perception

positive, built on a foundation of trust and reliability. Customers and clients value the professionalism and high standard of the equipment. The brand is seen as a knowledgeable partner for businesses in the hospitality industry.

Copy Examples

• •Built for the Rush. Designed to Last. Your kitchen never stops. Neither should your equipment. For 15 years, we've supplied Melbourne's top restaurants with robust, reliable tools that perform under pressure. Trust KEV to keep you cooking.
• •Upgrade Your Kitchen, Not Your Budget. Get the performance you need without the brand-new price tag. Our refurbished commercial equipment is backed by a 3-month warranty and the KEV promise of quality. Save more, cook better.
• •Expert Advice Before the Sale. Expert Service After. We've walked the path of a commercial kitchen operator. Let our experience guide you to the right equipment for your needs. From installation to maintenance, we're your partner in culinary excellence.
• •Don't Let Equipment Failure Disrupt Your Service. We offer prompt, professional installation and repair services to keep your kitchen running smoothly. With KEV, you get more than just equipment; you get peace of mind.
• •From Ovens to Ice Makers, Your Entire Kitchen is Covered. Stop sourcing from multiple suppliers. Kitchen Equipment Victoria offers a complete range of commercial kitchen and catering supplies. One partner, one solution, endless culinary possibilities.