Brand Tone

helpful, inventive, and friendly

Brand Values

• •Innovation and Practicality
• •Quality and Health
• •Simplicity

Best Practices

• •Focus on the 'Aha!' Moment: Center the copy around the simple, clever solution to a common problem. Use language that evokes a sense of discovery and satisfaction (e.g., 'The simple trick to...', 'Finally, a way to...').
• •Keep it Friendly and Accessible: Avoid overly technical jargon. Write as if you're offering a helpful tip to a friend. Use encouraging and positive language that focuses on the enjoyable outcome (sweet, delicious fruit).
• •Lead with the Benefit: Always start with what the customer gains. Instead of saying 'We made a pineapple stand,' say 'Get sweeter, juicier pineapple with our unique stand.'
• •Use Visual Storytelling: Complement copy with clear before-and-after images or short videos. Show the problem (a hard, green pineapple) and the solution (a golden, perfectly ripe pineapple on the RipenUp).
• •Embrace the Niche: Speak directly to fruit lovers, especially pineapple enthusiasts. Use hashtags and language that resonates with this specific community (#fruitlover, #pineapplehack, #kitchengadgets) to build a loyal following.

Social Perception

Viewed as a niche, novelty brand for pineapple aficionados, providing a unique and functional kitchen tool. Customers express satisfaction with its specific function, often calling it a 'creative and cute gadget', with little to no negative sentiment found online.

Copy Examples

• •Stop the guesswork. Get perfectly sweet pineapple every time. Tired of sour, unevenly ripened pineapples? The RipenUp stand is the simple, clever gadget your kitchen has been missing. Promote even ripening for the best flavor, naturally. Get yours today & taste the difference! #PineapplePerfection #KitchenHacks #RipenUp
• •Say goodbye to countertops and hello to flawlessly ripened pineapple. Our innovative RipenUp® stand allows for optimal air circulation, ensuring your pineapple ripens evenly from top to bottom for a consistently delicious, sweet taste. Simple, effective, and a charming addition to any kitchen.
• •That pineapple on your counter won't ripen itself...
• •The only way to get the best tasting pineapple? Get a RipenUp stand today! KitchenCompanions.com
• •Don't let another delicious pineapple go to waste. Our RipenUp stand helps you get it right, every single time. 🍍 #FoodWaste #KitchenGadget #Pineapple