Brand Tone

Professional and Reliable.

Brand Values

• •Quality
• •Durability
• •Customer Satisfaction

Best Practices

• •Prioritize Professionalism and Expertise: All copy should be clear, informative, and confident. Avoid overly casual language or slang to maintain a tone of authority and reliability.
• •Emphasize Quality and Durability: Consistently use words like "durable," "high-quality," "long-lasting," and "robust" to reinforce the primary value proposition of the products.
• •Highlight the "Family-Run" Aspect: Mentioning that the company is a family business can build trust and convey a sense of commitment and traditional values that resonates with customers.
• •Leverage Customer Success Stories: Integrate testimonials and case studies into marketing materials. This provides social proof and allows the voices of satisfied customers to reinforce the brand's promises of quality and excellent service.
• •Maintain a Helpful and Supportive Voice: While professional, the tone should also be approachable. Frame communications around solving customer problems and guiding them through the process, reflecting the positive customer service experiences often reported.

Social Perception

Positive and Trustworthy.

Copy Examples

• •Built to Last, Designed for You. Your business needs a structure that’s as hardworking as you are. Our steel buildings offer unmatched durability and are fully customizable to your specific needs. From initial design to final installation, we’re your partners in building a stronger future.
• •The Smart Investment for Your Land. Don't settle for temporary solutions. A Kit Building is a permanent asset, engineered for a 50-year lifespan. Secure your equipment, protect your livestock, and increase your property's value with a structure you can trust.
• •Expertise You Can Build On. With over 40 years of experience as a family-run business, we know what it takes to deliver a superior building. Our team is here to guide you through every step, ensuring a smooth and efficient process from start to finish. Quality and service are in our DNA.
• •Your Project, Perfected. From agricultural barns to industrial warehouses, we provide versatile and cost-effective building solutions without compromising on quality. Use our online configurator to start designing your ideal building today, or contact our expert team for a personalized consultation.
• •More Than a Building, It's a Partnership. We believe in building strong relationships as well as strong structures. Our customers consistently praise our friendly, knowledgeable team and our commitment to their success. Experience the Kit Buildings difference.