Brand Tone

Sophisticated & Elegant, Authoritative & Knowledgeable, Passionate, Direct & No-Nonsense, Modern Classic

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Attention to Detail
• •Authenticity
• •Customer Focus & Education
• •Versatility

Best Practices

• •Emphasize Heritage and Quality: Always highlight the Savile Row inspiration, Italian craftsmanship, and the premium quality of sourced fabrics. Use terms like "fine," "artisanal," "meticulously crafted."
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual slang or overly technical jargon. The language should reflect the sophisticated nature of the product. Think "timeless," "elegant," "distinguished," "refined."
• •Educate and Inform: Share knowledge about classic menswear, the benefits of their specific design features (e.g., high waist, pleats, side adjusters), and how to style the trousers. This reinforces authority and passion.
• •Focus on Investment and Enduring Style: Position the trousers not as a disposable fashion item, but as a worthwhile investment in a timeless piece that will elevate a wardrobe for years to come.
• •Be Direct and Confident, Yet Approachable: While the brand is premium, the tone should still welcome those looking to improve their style. Avoid being aloof; instead, be assured in the product's value and the brand's expertise.

Social Perception

Highly Regarded by Menswear Aficionados, Distinctive Offering, Investment in Quality, Positive Reviews, Growing Reputation

Copy Examples

• •Headline: Beyond the Suit: Rediscover the Art of the Trouser. Body: At Kit Blake, we believe trousers are the unsung heroes of a gentleman's wardrobe. Crafted in Italy from the world's finest cloths, our designs offer timeless Savile Row sensibility with a modern interpretation. Elevate your everyday.
• •Headline: The Foundation of Impeccable Style. Body: Forget fleeting trends. Kit Blake trousers are meticulously constructed for lasting quality and enduring elegance. Experience the difference of a higher waist, perfect pleats, and superior fabrics. This isn't just a trouser; it's a statement.
• •Headline: From Boardroom to Casual Ease – The Versatility of True Craftsmanship. Body: Who said exceptional tailoring was only for formal occasions? Kit Blake offers trousers that move with you, effortlessly transitioning from sharp professional looks to relaxed weekend sophistication. Designed in Britain, Made in Italy.
• •Headline: Tired of the Ordinary? Demand More From Your Trousers. Body: For too long, the trouser has been an afterthought. Kit Blake was founded to change that. We obsess over fit, fabric, and the finer details to bring you ready-to-wear trousers that rival bespoke. Feel the quality, embrace the style.
• •Headline: Kit Blake: Where British Design Meets Italian Artistry. Body: Inspired by the heritage of Savile Row and brought to life by skilled artisans in Puglia, our trousers are a testament to enduring quality. Discover fabrics from renowned English and Italian mills, cut for comfort and unparalleled style.