Brand Tone

Nurturing, Warm, Conscious, Principled, Aspirational, Stylish (Boho-Chic), Authentic, Personal, Informative & Gentle

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Child Well-being & Development
• •Simplicity & Minimalism
• •Ethical Consumption
• •Love of Nature

Best Practices

• •Embrace the "Why": Always circle back to the founder's story and the core values of sustainability, eco-friendliness, and moving away from fast fashion. Let this passion infuse the copy.
• •Speak Parent-to-Parent: Use warm, empathetic language that resonates with the experiences and aspirations of (especially new) parents. Acknowledge their desire for the best, safest, and most beautiful for their children.
• •Weave in Nature: Use nature-inspired metaphors and imagery ("wildling," "earthy tones," "sunbeam & sprout"). Highlight how products connect children to the natural world or are made with respect for it.
• •Gentle Education: When mentioning benefits (organic, non-toxic, GOTS-certified), do so in an informative but gentle way. The tone should be reassuring and positive, not preachy or fear-mongering.
• •Maintain the Aesthetic: Ensure the language consistently reflects the "boho," minimalist, and stylish aesthetic of the brand. Use words that evoke softness, calm, and natural beauty. Avoid overly loud, salesy, or aggressive language.

Social Perception

Customers perceive Kit and Wilder positively, appreciating the high quality, beauty, and softness of the products. The brand is seen as a provider of "awesome products", with an appreciation for supporting a small business. The eco-friendly and organic aspects likely resonate well with a target audience of conscious consumers and parents seeking natural, safe options for their children. The "boho" and minimalist aesthetic is likely a key attraction for their niche. Feedback is generally favorable.

Copy Examples

• •Wrapped in nature's softest embrace. Our GOTS-certified organic cotton swaddles are more than just beautiful; they're a promise of pure, gentle comfort for your little wildling. Sleep soundly, dream big. ✨ #KitAndWilder #OrganicBaby #SustainableNursery #BohoBaby
• •Spark a world of wonder. Crafted from sustainably sourced wood and finished with non-toxic paints, our Woodland Friends Sensory Toy invites tiny hands to explore textures and shapes, nurturing a love for nature from the very first touch. Because little discoveries make the biggest difference. #PlayNaturally #EcoFriendlyToys #KitAndWilderKids
• •Preparing for your little one's arrival? At Kit and Wilder, we believe in beginnings that are gentle on baby and kind to our Earth. Discover our curated collection of organic essentials, from cloud-soft clothing to nature-inspired toys, all chosen with love and a commitment to a slower, more sustainable way of life. Welcome to the Wilderhood. [Link to 'New Arrivals'] #SlowFashionBaby #ConsciousParenting #OrganicEssentials
• •Hello, kindred spirit! Just a little note to share some fresh magic landing at Kit and Wilder. Our new 'Sunbeam & Sprout' collection is here, brimming with earthy tones, whimsical prints, and the same dedication to organic, sustainable goodness you trust. Perfect for sunny adventures and cozy cuddles. Explore the gentle newness... [Link] #KitAndWilderStyle #BohoKidsFashion #NewCollection
• •Title: More Than Just Clothes: Choosing a Wardrobe That Tells a Story of Care. Intro: In a world of fast everything, we cherish the slow. At Kit and Wilder, dressing your little one is an act of love – for them, and for the beautiful world they're growing into. It’s about choosing pieces that are thoughtfully made, kind to their skin, and designed to be treasured. Let's talk about weaving intention into every tiny fibre.