Brand Tone

Caring, Understanding, Solution-Oriented, Effective, Positive, Encouraging, Clean, Fresh, Modern, Chic

Brand Values

• •Health & Wellbeing
• •Efficacy & Performance
• •Natural & Safe Ingredients
• •Customer-Centricity
• •Confidence & Comfort
• •Convenience

Best Practices

• •Emphasize Benefits, Not Just Features: Instead of just saying 'oil-absorbing,' explain the benefit: 'keeps your skin looking matte throughout the day'
• •Highlight Natural and Gentle Aspects: Reiterate the commitment to safe and natural ingredients and gentle skincare effects.
• •Keep it Clean and Concise: Reflect the 'fresh skin' focus with clear and succinct messaging.
• •Show Empathy: Acknowledge the skin challenges faced by active individuals.
• •Maintain Consistency: Ensure all copywriting aligns with the brand's values of health, efficacy, and customer-centricity.

Social Perception

A skincare brand for active individuals, known for effective oil control, natural ingredients, and modern design.

Copy Examples

• •Fresh skin, Stay active!
• •KISSYMISS understands that your skin is under a lot of stress when you are exercising and sweating.
• •Developing products that meet the needs of users, focusing on safe and natural ingredients, gentle and effective skin care effects.
• •Bring confidence and vitality to your every workout, making you feel free and comfortable like never before.
• •Feel free, feel comfortable, feel you. Because healthy skin is part of a healthy life.