Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Ethical & Transparent, Premium & Sophisticated, Friendly & Approachable, Community-Oriented

Brand Values

• •Quality
• •Sustainability
• •Transparency
• •Education
• •Craftsmanship
• •Ethical Responsibility
• •Excellence

Best Practices

• •Prioritize Passion & Detail: Always convey genuine enthusiasm for coffee. Use descriptive language that highlights nuanced flavors, origins, and brewing techniques. Don't just state facts; tell the story behind them.
• •Embed Sustainability Naturally: Weave your ethical and environmental commitments into your product descriptions, stories, and updates. It shouldn't feel like an add-on, but an integral part of why your coffee is special.
• •Educate and Empower: Share your expertise generously. Whether it's brewing tips, origin information, or sustainability insights, aim to inform and engage your audience, positioning them as fellow coffee connoisseurs.
• •Maintain a Premium but Approachable Voice: While your product is high-end, your language should remain welcoming. Avoid overly technical jargon without explanation. Balance sophistication with clarity and warmth.
• •Be Transparent and Authentic: Share your journey, your challenges (if appropriate and resolved), and the real stories behind your coffee and your team. Authenticity builds trust and deepens the connection with your audience.

Social Perception

High-Quality Coffee Provider, Ethically Minded & Sustainable Leader, Knowledgeable & Passionate Experts, Premium Experience, Trustworthy, Award-Winning & Reputable

Copy Examples

• •Journey to [Origin Name] with our latest single origin. ☀️ Expect vibrant notes of [flavour note 1], a whisper of [flavour note 2], and that signature Kiss the Hippo clarity. Every bean tells a story of ethical farming and our pursuit of the perfect cup. Discover it online or in our cafes – link in bio. #KissTheHippo #SpecialtyCoffee #NewArrival #EthicallySourced #[OriginName]
• •More Than Just Coffee: Our Carbon Negative Promise. 🌳 We believe exceptional coffee shouldn't cost the Earth. That's why we're thrilled to share our latest impact report, detailing how every cup you enjoy supports our journey to not just offset, but actively reduce carbon. Read more about our [specific initiative] and brew with purpose. #KissTheHippoSustainability #CarbonNegative #EthicalCoffee #MakingADifference
• •Your Curated Coffee Journey Starts Here. ✨ Never run out of exceptional, ethically sourced coffee again. Our subscription delivers freshly roasted beans, chosen by experts, directly to your door. Taste the world, one sustainable cup at a time. Explore Subscriptions. #KissTheHippoSubscription #CoffeeDelivered #FreshlyRoasted #SpecialtyCoffeeAtHome
• •Unlock the Secrets of Specialty Coffee. ☕️ Ready to elevate your home brewing or take the first step towards becoming a pro? Our expert-led barista courses cover everything from bean to perfect extraction. Limited spots available for our [Course Name] workshop! Learn more & book: [Link]. #KissTheHippoCourses #BaristaTraining #CoffeeEducation #LondonCoffee #LearnToBrew
• •At Kiss the Hippo, coffee is our craft, our passion, and our promise. From meticulously sourced beans from the world's finest farms to our pioneering carbon-negative roastery, every step is guided by our commitment to quality, sustainability, and the pursuit of the perfect cup. Join us in celebrating coffee that tastes good, and does good. #KissTheHippo #OurStory #EthicalCoffee #SpecialtyRoaster #MoreThanCoffee