Brand Tone

Confident, Empowering, and Informative

Brand Values

• •Ethical Beauty
• •High Performance
• •Conscious Formulation
• •Effortless Confidence
• •Modern Elegance

Best Practices

• •Lead with Confidence: Start captions, headlines, and descriptions with bold, declarative statements about the product's performance (e.g., "Color that stays put," "Finally, a matte that hydrates"). Avoid hesitant or weak language.
• •Always Integrate Core Values: In every piece of copy, aim to mention at least one key value. Weave in terms like "vegan," "cruelty-free formula," "hydrating ingredients," or "all-day wear" to reinforce the brand's identity consistently.
• •Speak to the "Why," Not Just the "What": Instead of just saying "long-lasting lipstick," explain the benefit. It's about "the freedom to forget touch-ups," "confidence for your 12-hour day," or "a look that takes you from morning meeting to evening cocktails."
• •Maintain an Empowering Tone: Use active, inspiring language. Frame the product as a tool that helps the customer achieve their goals and feel their best. Address the customer directly with "you" and "your" to create a personal connection.
• •Keep it Clean and Informative: Mirror the brand's minimalist aesthetic in the copy. Be direct, clear, and provide essential information without unnecessary fluff. Use bullet points or checkmarks in descriptions to make benefits easily digestible, reinforcing the brand’s transparent and informative stance.

Social Perception

It is perceived as a premium, trustworthy, and modern indie beauty brand. The clear messaging about its vegan and cruelty-free status is a significant trust signal for its target demographic. The limited but consistent social media presence reinforces this image of a focused, quality-driven company.

Copy Examples

• •Live Boldly. Not Cautiously. Your life isn’t meant to be lived on the sidelines. Our hydrating, 12-hour liquid lipstick delivers vibrant color that’s smudge-proof, transfer-proof, and life-proof. So go ahead, sip the coffee, steal the kiss, and own your day. #KissproofConfidence #VeganBeauty #LongLastingLipstick
• •The Last Lipstick You'll Ever Need. Tired of reapplying? Kissproof is designed for all-day wear without fading or smudging. Our secret? A high-impact, vegan formula that locks in color while hydrating your lips with natural oils. Find your perfect shade and experience true makeup freedom. Shop now for 10% off your first order.
• •Kissproof Matte Liquid Lipstick - "Fearless Red". Meet your new power lip. Fearless Red is a universally flattering vibrant red with a comfortable matte finish that won't dry out your lips. Formulated with hydrating Vitamin E and Jojoba Oil, this lipstick provides 12+ hours of smudge-proof, kissproof, and waterproof wear. 100% Vegan & Cruelty-Free. Paraben-Free. Made for unstoppable days and unforgettable nights.
• •Subject: Your All-Day Confidence Boost Has Arrived. Preview Text: Open up to discover color that won't quit.
• •Kissproof Lipstick: The Proof is in the Wear. ✓ 12-Hour Wear ✓ 100% Vegan ✓ Non-Drying ✓ Smudge-Proof ✓ Cruelty-Free. Beauty that performs without compromise. Our liquid lipstick is formulated for the conscious consumer who demands more. Discover a cleaner, longer-lasting way to wear color. #CleanBeauty #EthicalMakeup #LipstickThatLasts