Brand Tone

empowering, accessible, trendy, innovative, and friendly

Brand Values

• •Innovation: Continuously developing cutting-edge, easy-to-use beauty solutions.
• •Quality & Efficacy: Offering high-quality products that deliver professional results.
• •Accessibility: Making salon-quality beauty affordable and available to a wide audience.
• •Empowerment & Self-Expression: Encouraging consumers to experiment with their look and feel confident.
• •Ethics & Integrity: Committing to high standards in their products and business practices.
• •Inclusivity: Catering to consumers of all ages, races, ethnicities, and skill levels.

Best Practices

• •Stay Positive and Empowering: Use language that uplifts and encourages self-expression. Focus on solutions and the confidence that comes from looking and feeling good.
• •Keep it Accessible and Clear: Avoid overly technical jargon. Explain product benefits and application in a simple, straightforward way that appeals to both beginners and experienced users.
• •Embrace Trends (Authentically): Stay current with beauty trends and incorporate relevant language and themes, but always ensure it aligns with the core brand identity of quality and ease of use.
• •Engage with Your Audience: Use questions, calls to action, and encourage interaction. Make the copy conversational and inviting, fostering a sense of community.
• •Highlight Innovation and Ease: Consistently reinforce the message that KISS products offer innovative, salon-quality results that are easy to achieve at home, saving time and money.

Social Perception

KISS Products, and by extension kisseurope.de, is generally perceived positively by consumers. They are recognized for providing innovative and affordable beauty solutions, particularly in the nail and lash categories. Customers appreciate the convenience and the ability to achieve salon-like results at home. The brand is seen as a trendsetter and a reliable name in DIY beauty.

Copy Examples

• •Headline: Your Salon. Your Rules. Unleash Your Inner Artist with KISS. Body: Get flawless nails and show-stopping lashes without the salon price tag. KISS brings professional beauty home, making it easy and fun to express your unique style. Go bold, go glam, go you! #KISSEurope #BringTheSalonHome
• •Headline: Bye Bye Bad Nail Days! Hello, imPRESS Manicure! Body: Short on time but big on style? Our imPRESS Press-On Manicure gives you a perfect gel-look finish in minutes. No glue, no mess, just gorgeous nails that last. What look will you rock today? #imPRESSnails #DIYMani #KISSBeauty
• •Headline: Lash Goals? Achieved. Effortlessly. Body: From natural whispers to full-on drama, find your perfect lash look with KISS. Our easy-to-apply false lashes and innovative Falscara system give you the power to transform your eyes in seconds. Wink-worthy results, every time. #KISSLashes #Falscara #EyeTransformation
• •Headline: New Collection Drop! ✨ Get Ready to Shine. Body: The latest trends in nails and lashes have just landed at kisseurope.de! Discover vibrant new colors, innovative designs, and the tools you need to create your next masterpiece. Be the first to explore! #KISSNewIn #BeautyInnovation #MustHaveBeauty
• •Headline: Join the KISS Beauty Crew! 💅 Body: Share your amazing KISS looks with #KISSnails & #KISSlashes and tag @KISSProductsde for a chance to be featured! We love seeing your creativity shine. Inspire and be inspired! #KISSCommunity #BeautyLovers #GetCreative