Brand Tone

celebratory, bold, and empowering, encouraging fun, festivity, and self-confidence

Brand Values

• •Inclusivity
• •Self-Expression
• •Celebration
• •Affordable Style
• •Feminine Confidence

Best Practices

• •Use Empowering Language: Consistently use strong, positive, and celebratory words like "celebrate," "empower," "shine," "bold," and "fabulous" to describe both products and customers.
• •Bridge the Two Halves: Actively cross-promote the product lines. In a post about a new dress, ask, "What custom tumbler would you pair with this look?" This unifies the brand experience.
• •Focus on "The Feeling": Center the copy on the feeling the products evoke—confidence, joy, excitement, and being the center of attention. This emotional connection applies to both a great outfit and a perfect personalized gift.
• •Champion Inclusivity Explicitly: Regularly mention the inclusive size range in fashion posts. This reinforces a core brand value and builds loyalty with a specific, often underserved, audience.
• •Maintain a Celebratory Voice: Frame products within the context of celebrations, big or small. From "Tuesday coffee" to a "birthday bash," position the brand as a partner in making any moment feel special.

Social Perception

positive, seen as a source for unique, eye-catching, and high-quality products (bold fashion statement pieces, creative personalized items); perceived as a trusted, passion-driven small business.

Copy Examples

• •Don't just attend the party. BE the party. ✨ Our new sequin blazers have arrived to make sure you're the main event. Available in S-4X, because everyone deserves to sparkle. #KissedByMoonPie #PlusSizeFashion #SequinJacket
• •Style That Celebrates You. From statement fashion to personalized treasures, find something that makes you feel fabulous.
• •Your daily coffee, but make it ✨extra✨. What custom design would you get? Let us know in the comments! #CustomTumbler #HandmadeGift #SmallBusiness
• •Subject: An exclusive treat for a total queen! 👑 Body: Hey [Customer Name], why blend in when you were born to stand out? Whether it's with head-turning style or a perfectly personalized accessory, we're here to help you shine. Take 15% off your next order to celebrate YOU. Use code: FAB15
• •Your style. Your statement. Kissed By MoonPie offers bold fashion for all sizes (S-4X) and custom-made gifts that are uniquely you. Shop now and find your new favorite thing!