Brand Tone

Inclusive & Welcoming, Playful & Approachable, Educational & Empowering, Community-Focused & Activist, Bold & Unapologetic

Brand Values

• •Queer Inclusivity & Celebration
• •Sexual Wellness & Education
• •Community & Collaboration
• •Accessibility & Disability Inclusion
• •Safety & Comfort
• •Empowerment & Self-Expression
• •Activism & Mutual Aid

Best Practices

• •Embrace Inclusive Language: Consistently use language that is welcoming and affirming to all members of the LGBTQIA+ community and acknowledges diverse experiences, including those with disabilities. Explicitly state inclusivity.
• •Be Bold, Playful, but Respectful: Don't shy away from direct and open talk about sex and sexuality, but always maintain a tone that is respectful, consensual, and empowering, never shaming or exploitative. Use humor where appropriate, as seen on their TikTok.
• •Center Community & Connection: Regularly highlight community stories, collaborations, local artists, and events. Emphasize the "safe space" and "community hub" aspects of the brand.
• •Educate & Empower: Frame product descriptions and content not just around the items themselves, but around the knowledge, confidence, and self-discovery they can facilitate. Offer resources and information.
• •Maintain Authenticity & Transparency: Be genuine in your communication. If addressing sensitive topics or community feedback (as mentioned regarding disability inclusion for an event), do so openly and with a commitment to learning and improving. Ensure the online storefront and product descriptions clearly reflect the nature of the items sold.

Social Perception

Positive & Supportive within the Queer Community, Recognized as a Unique & Inclusive Space, Engaged & Playful on Social Media, Collaborative & Community-Minded, Confusion Possible Due to Dual Online Persona

Copy Examples

• •Instagram Post (Product Focused): Explore your desires in a space that gets you. ✨ Our [Product Name] is all about pleasure, your way. Swing by Kiss & Ride ATL – your Little Five Points haven for all things bold and beautiful. #QueerJoy #SexualWellness #KissAndRideATL #AtlantaQueer
• •TikTok Video Idea (Educational & Playful): Video: Quick, myth-busting facts about a sexual health topic. Text Overlay: Spilling the tea on [Topic]! 😉 Education is pleasure. #SexEd #QueerCommunity #KissAndRideATL #SafeSpace [Inspired by 19, 38]
• •Website Banner (Community Focused): More Than a Store, We're a Community. Kiss & Ride ATL: Your safe, inclusive space in Atlanta for sexual wellness, gender affirmation, and queer connection. All are welcome here. #L5P #LGBTQAtlanta #MutualAid [Inspired by 1, 19]
• •Event Promotion (e.g., Kink & Draw): Unleash your creativity (and maybe a little more 😉). Join us for Kink & Draw at Kiss & Ride ATL! A night of art, expression, and community. All skill levels welcome. Masks required for a comfy & safe vibe for all. #QueerArt #AtlantaEvents #KinkPositive #KissAndRideATL [Inspired by 15]
• •Brand Story Snippet (Values-Driven): At Kiss & Ride ATL, we believe everyone deserves to explore their sexuality with joy and confidence. Born from a desire for a truly inclusive space in Atlanta, we're here for your journey. Questions? Curiosity? Come on in. 🏳️‍🌈🏳️‍⚧️ #QueerOwned #DisabilityInclusion #SexualEmpowerment #YouAreWelcomeHere [Inspired by 1, 19]