Brand Tone

Artistic & Poetic, Personal & Intimate, Sophisticated & Niche, Bohemian & Free-Spirited, Authentic & Transparent

Brand Values

• •Storytelling & Emotional Connection
• •Craftsmanship & Quality
• •Heritage & Authenticity
• •Individuality & Inclusivity
• •Artistic Integrity & Independence
• •Ethical & Sustainable Practices

Best Practices

• •Weave in the "Kismet" Narrative: Consistently reference the concepts of fate, serendipity, and meaningful coincidences. This reinforces the brand name and its core philosophy.
• •Embrace Sensory and Poetic Language: Use rich, evocative descriptions that appeal to emotions and imagination rather than just listing fragrance notes. Think in terms of moods, memories, and experiences.
• •Maintain Authenticity and Transparency: Share insights into the creative process, ingredient sourcing, and the founder's inspirations. This builds trust and highlights the handcrafted, personal nature of the brand.
• •Champion Inclusivity and Individuality: Always frame fragrances as unisex and for self-expression. Avoid gendered marketing language and celebrate the idea that scent is deeply personal.
• •Infuse a Bohemian, Artistic Spirit: Reflect the brand's influences (art, music, poetry, counterculture) in the visuals and vocabulary. This will resonate with the target audience seeking something beyond mainstream luxury.

Social Perception

A Niche Darling, Artistic & Thoughtful, Luxurious & Special, Authentic & Trustworthy, Evocative & Unique, An Independent Gem

Copy Examples

• •Headline: Kismet. Where Fate Meets Fragrance. Body: Our lives are a collection of serendipitous moments. At Kismet Olfactive, we capture these fated encounters—the fleeting, the profound, the beautifully unexpected—and translate them into scents that tell your unique story. Handcrafted. Soul-stirring. IN FEELINGS WE TRUST. (Tone: Poetic, Personal, Sophisticated)
• •Headline: The Poet: An Ode to Inner Landscapes. Body: More than a scent, The Poet is an intimate dialogue. Sensual notes of grapefruit, frankincense, and tonka bean weave a narrative that is both understated and profoundly moving. It’s the scent of quiet revelations and the stories held close. Discover the verse you were meant to wear. (Tone: Artistic, Sophisticated, Intimate)
• •Instagram Post focusing on brand ethos: Image: Aesthetically pleasing flat lay of perfume bottles, raw ingredients, and perhaps a vintage book or personal memento. Caption: We believe in scent as an art form—a rebellion against the ordinary. Kismet Olfactive was born from a desire to storytell through fragrance, blending Persian heritage with a bohemian spirit. Each small-batch creation is a testament to fate, feeling, and the freedom to be uniquely you. #KismetOlfactive #BohemianPerfumery #StorytellingThroughScent #UnisexFragrance (Tone: Bohemian, Authentic, Artistic)
• •Headline: Perfectly Imperfect. Authentically Crafted. Body: Like the most cherished memories, our fragrances are unfiltered, retaining the natural richness and subtle nuances of their fine ingredients. You might notice a slight cloudiness or sediment—a mark of their high concentration of natural oils and our commitment to purity over perfection. This is scent in its most honest form. (Tone: Transparent, Authentic, Sophisticated)
• •Headline: From Persia's Qismat to Parisian Artistry: The Soul of Kismet. Body: Shabnam Tavakol, our bohemian-perfumer, crafts each scent with a reverence for her journey—a path woven with threads of Iranian heritage, French perfumery training, and the serendipitous moments that define 'kismet.' It's this deeply personal alchemy that makes our fragrances more than perfume; they are wearable chapters of a life lived with open senses. (Tone: Personal, Heritage-Rich, Artistic)