Brand Tone

warm, caring, and sincere

Brand Values

• •Thoughtfulness and Empathy
• •Support for Small Businesses
• •Quality and Curation
• •Joyful and Elevated Gifting

Best Practices

• •Lead with Empathy: Always frame the copy around the emotion and the "why" behind the gift. Use words that evoke warmth, care, and connection.
• •Highlight the "Small Business" Story: Consistently weave in the narrative of being female-founded and supporting other artisans. This is a key differentiator and resonates with conscious consumers.
• •Focus on the Recipient's Experience: Describe the products in terms of how they will make the recipient feel – comforted, celebrated, loved, and appreciated.
• •Maintain a Clean and Gentle Aesthetic: The language should mirror the visual identity of the brand – uncluttered, soft, and elegant. Avoid overly casual slang or aggressive sales language.
• •Use Social Proof Authentically: Incorporate customer testimonials that speak to the emotional impact of the gifts, rather than just the physical products themselves. Let the voices of happy customers reinforce the brand's promises.

Social Perception

The public perception of Kismetbyme is overwhelmingly positive. Customers frequently describe the gift boxes as "beautiful," "thoughtful," and "well-crafted." Reviews often mention the positive emotional impact on the recipient, reinforcing the brand's core message of "delivering feelings." The features in lifestyle magazines like Oprah Daily and ELLE Decor position Kismetbyme as a reputable and stylish choice for curated gifts. The high number of sales and positive ratings on Etsy further solidify its status as a trusted and beloved brand in the online gifting market.

Copy Examples

• •When words aren't enough, send a hug in a box. Our curated care package is filled with comforting essentials to remind them they're in your thoughts. A small gesture of love to brighten their day.
• •You know them best. Build a one-of-a-kind gift box that tells your unique story. Select from our collection of artisan goods, each sourced from small businesses we love, and create a truly personal and heartfelt surprise.
• •Make their birthday unforgettable. Our celebration box is a party in a package, filled with delightful treats and joyful surprises to honor their special day. Let the festivities begin!
• •A little something for the new mom. This gentle and restorative care package is designed to pamper and support her during this precious time. It's a reminder for her to take a moment for herself.
• •Kismetbyme: Where gifting is a language of love. Each of our curated boxes supports a small business and delivers a heartfelt message to someone special.