Brand Tone

Modern, Professional, and Approachable. Kiru Barbershop communicates with a tone that is confident and skilled, but also relaxed and welcoming. The language used is direct and clean, avoiding excessive jargon. The overall vibe is cool and contemporary, appealing to a style-conscious clientele who values both high-quality results and a comfortable experience.

Brand Values

• •Craftsmanship & Precision
• •Customer-Centric Service
• •Modern Aesthetics
• •Community & Trust

Best Practices

• •Lead with High-Quality Visuals: Your copy should complement, not carry, your message. Continue using professional photos and videos of your work as the focal point. The text should be the clean, confident statement that supports the visual proof.
• •Keep it Clean and Direct: Avoid overly casual slang or long, complicated sentences. Your tone is professional and modern, so the copy should be easy to read, direct, and focused on the key message (e.g., skill, booking, a feeling).
• •Use a Consistent Call-to-Action (CTA): Nearly every post should guide the user somewhere. Whether it’s "Book via link in bio," "Tap to book," or "Visit us in Surry Hills," a consistent CTA trains your audience on how to engage and purchase your services.
• •Highlight the Experience, Not Just the Service: Use words that evoke a feeling. Instead of just "haircut," use phrases like "the Kiru experience," "sharpen your look," or "unwind and refresh." This elevates the perception from a simple transaction to a desirable experience.
• •Engage with Your Community in the Same Tone: When responding to comments and messages, maintain the brand's approachable yet professional voice. A friendly, direct, and helpful response to an inquiry reinforces the positive perception customers have of your in-shop experience.

Social Perception

Kiru Barbershop is perceived as a high-end, reliable, and skilled grooming destination. Customers view it as more than just a place for a haircut; it's a "bespoke" experience. It is seen as a trustworthy establishment, recommended for its talented barbers and "chill" environment. The perception is that of a premium service where clients can expect precision, professionalism, and a consistently positive atmosphere.

Copy Examples

• •It's more than a haircut. It's a statement. We blend modern style with traditional precision to create a look that's uniquely yours. Book your appointment via the link in our bio.
• •Confidence starts with a great cut. Step into our Surry Hills shop and walk out feeling like the best version of yourself. Your chair is waiting.
• •The local spot for world-class grooming. Proudly serving Surry Hills with sharp cuts and good vibes. Walk-ins welcome, bookings preferred.
• •Ready for a refresh? The weekend is booking up fast. Secure your spot with one of our master barbers and redefine your style. Book now.
• •Your style is our craft. From sharp fades to classic cuts, we're obsessed with the details. What look are you going for next? #KiruBarber #SydneyGrooming