Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Customer-Oriented, Playful and Trendy

Brand Values

• •Personalisation and Uniqueness
• •Handmade Quality and Craftsmanship
• •Customer Satisfaction and Service
• •Joy of Gifting and Making
• •Relatability (Small, Mum-Run Business)

Best Practices

• •Embrace "Kirsty's Voice": Maintain a friendly, slightly informal, and enthusiastic tone. Using "I" or "we" (referring to Kirsty and her small business) can enhance the personal touch. Mentioning Kirsty or her love for crafting periodically reinforces the brand's origin.
• •Highlight "Handmade with Love": Consistently weave in phrases that emphasize the care, craftsmanship, and personal touch that goes into each product (e.g., "crafted with care," "made just for you," "passionately created").
• •Focus on the Joy of Gifting: Frame products not just by their features, but by the emotional benefit they provide – making someone smile, creating a lasting memory, showing thoughtfulness. Use words like "cherish," "celebrate," "surprise," "delight."
• •Keep it Relatable and Occasionally Playful: Don't be afraid to use lighthearted language or tap into current (appropriate) trends, as seen with the "Mental Breakdown Cup" or "Swiftie" items. This makes the brand feel current and approachable.
• •Prioritize Customer Experience in Language: Mirror the excellent customer service in the copy. Use clear, helpful language, anticipate customer questions in product descriptions, and always convey a willingness to help and ensure satisfaction (e.g., "We're here to help you create the perfect gift!").

Social Perception

Highly Positive, Trustworthy, Creator of "Loved" Items, Responsive and Caring, Associated with Current Trends

Copy Examples

• •Instagram Post for a New Personalised Mug: "Sip your story! ✨ Our new personalised mugs are here to make your coffee breaks extra special. Handmade with love by Kirsty (a busy mum who runs on caffeine and creativity!), each mug is designed to bring a smile to your face. What will yours say? #KirstyMGifts #PersonalisedMug #MadeWithLove #GiftIdeas #ShopSmallUK"
• •Facebook Ad for Foiled Concert Tickets: "Got tickets to the gig of the year? 🤩 Make the memory last forever with our stunning foiled concert ticket keepsakes! Perfect for surprising a loved one or treating yourself. Fast delivery and that 'wow' factor guaranteed. As Kirsty always says, 'It's the little details that make a gift unforgettable!' Order yours today! #FoiledTickets #ConcertKeepsake #KirstyMGifts #PersonalisedGift #GiftExperience"
• •Product Description for a "Swiftie" Keychain: "Calling all Swifties! 💖 Carry a piece of the magic with you with our adorable personalised 'Swiftie' keyrings. Expertly crafted by Kirsty (our resident Taylor fan!), these keyrings are perfect for your keys, bag, or as a special gift for your fellow fan. Because being a Swiftie isn't just a phase, it's a lifestyle! ✨ #SwiftieGift #TaylorSwiftMerch #KirstyMGifts #HandmadeKeychain #PersonalisedKeychain"
• •TikTok Video Caption for a Tumbler Range: "Hydration, but make it *personal*! 😉 Check out our vibrant range of personalised tumblers – from sassy quotes like our 'Mental Breakdown Cup' (we've all been there!) to cute custom designs. Perfect for hot or cold drinks and guaranteed to be a convo starter! What design are you dreaming of? Let Kirsty bring it to life! #KirstyMGifts #PersonalisedTumbler #TikTokMadeMeBuyIt #SmallBiz #UniqueGifts"
• •Website 'About Us' Snippet: "Hey there! I'm Kirsty, a busy mum of two with a huge passion for crafting and creating gifts that tell a story. Kirsty M Gifts started from a love of making things by hand, and seeing the joy that a truly personal present can bring. Every item in our shop is made with a sprinkle of love and a whole lot of care, right here in Leeds. We believe in top-notch quality, speedy delivery, and that amazing feeling when you find the *perfect* gift. Thanks for stopping by! xx"