Brand Tone

friendly, personal, and trustworthy

Brand Values

• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Relatability and Authenticity
• •Community

Best Practices

• •Always Use a Personal and Friendly Tone: Address the customer directly using "you" and "your." Use warm and inviting language.
• •Emphasize "Personalization": The word "personalized" or "custom" should be a keyword in product descriptions and ad copy to highlight the brand's main value proposition.
• •Incorporate "Made With Love" or Similar Sentiments: Continuously reinforce the idea that the products are crafted with care and personal attention.
• •Leverage Social Proof: Regularly share positive customer reviews and testimonials in your marketing materials to build trust and reinforce brand perception.
• •Maintain a Consistent Visual and Verbal Style on Social Media: Use similar filters, fonts, and a consistent tone of voice across all platforms to create a cohesive and recognizable brand identity. Your TikTok presence is strong; continue to use trending sounds and engage with your community to foster a sense of connection.

Social Perception

KirstyMGifts is perceived as a reliable, high-quality, and trustworthy source for personalized gifts, known for excellent customer service and a genuine care for customers and products.

Copy Examples

• •Make their next birthday unforgettable from the moment the invitation arrives! ✨ Our new personalized foiled invitations add a touch of magic to any celebration. Choose your design and let's create something special together. #PersonalisedInvites #BirthdayMagic
• •Searching for that perfect, personal touch this holiday season? Our custom foiled tickets are a magical way to reveal a surprise trip or special event! 🎁 Watch their eyes light up with a gift they'll treasure forever. #GiftReveal #MadeWithLove
• •From our little workshop to your home, every order is packed with care. We love knowing our creations are helping you celebrate life's special moments. That's why we're a Star Seller on Etsy! ⭐ #CustomerLove #SmallBusiness
• •It’s a foiling kind of day! ✨ Loved working on this beautiful batch of Stitch and Angel birthday invites. Want to see your order being made? Just leave a note at checkout! #TikTokMadeMeBuyIt #CraftingCommunity
• •Capture your family in a unique and beautiful way. ❤️ Our personalized family shoe prints are a wonderful addition to any home. A perfect gift that tells your family's story. #FamilyGift #PersonalisedPrints