Brand Tone

Aspirational yet Accessible, Feminine with a Cool Edge/Rock 'n' Roll Vibe, Personal and Passionate, Authentic and Transparent, Friendly and Relatable

Brand Values

• •Timelessness & Enduring Style
• •Accessibility & Inclusivity
• •Quality Craftsmanship
• •Sustainability & Ethical Production
• •Customer Connection & Service
• •Authenticity

Best Practices

• •Embrace the "Vintage-Inspired, Cool Edge": Consistently blend descriptions of timelessness and classic design with words that evoke a modern, confident, and slightly unconventional spirit (e.g., "rock 'n' roll vibe," "feminine edge," "authentic").
• •Speak from Passion, Share the Story: Weave in elements of the founders' journey, their love for jewelry, and the "why" behind the brand. This makes the copy more personal and relatable. Use "we" and address the customer directly.
• •Highlight Accessibility and Wearability: While showcasing diamonds and quality, always bring it back to the idea that these are pieces for "every day" and are "accessible" – avoiding overly exclusive or unapproachable language.
• •Infuse Authenticity and Transparency: When relevant, subtly mention the craftsmanship (handmade in Jaipur), sustainable practices, or the in-house design process to reinforce trust and brand values.
• •Maintain a Friendly, Aspirational, yet Inclusive Voice: The tone should feel like talking to a stylish, knowledgeable friend who wants you to feel special and confident. Avoid jargon and keep the language elegant but approachable. Use positive and emotive words.

Social Perception

Covetable and Desirable, Trusted Brand, Stylish and On-Trend (with a timeless appeal), Associated with Affordable Luxury, Ethically Conscious (Increasingly Important)

Copy Examples

• •Headline: "Your Forever Diamonds. Worn Your Way, Every Day." Body: "At Kirstie Le Marque, we believe true style is timeless. Discover our collection of vintage-inspired diamond jewelry, handcrafted with a cool, feminine edge. Pieces designed to be loved, layered, and lived in – because beautiful things should make you feel special, always." Call to Action: Explore the Collection
• •Headline: "That KLM Sparkle: Authentic, Accessible, Always You." Body: "It started with a shared passion for antique treasures and a desire to create diamond jewelry that felt both special and wearable. Each Kirstie Le Marque piece is designed in London and handmade with love in Jaipur, bringing you authentic craftsmanship at a price that lets your collection grow. How will you tell your story?" Call to Action: Find Your Signature Piece
• •Headline: "More Than Just Jewelry. It's a Feeling." Body: "Remember that thrill of finding a hidden gem? That's the spirit we pour into every design. Vintage soul, modern attitude – our diamond pieces are for women who define their own style. Sustainable, handcrafted, and made to be treasured." Call to Action: Discover What's New
• •Social Media Post (Image: Layered necklaces on a model): Stack 'em high, wear 'em solo. Our kind of Monday blues involve diamonds and a touch of gold. ✨ Vintage-inspired pieces designed in London, made to tell your story. #KirstieLeMarque #DiamondJewellery #EverydayLuxury #VintageInspired #CoolFeminineEdge
• •Email Subject: A Little Sparkle, A Lot of Soul ✨ Hello [Customer Name], At Kirstie Le Marque, we're all about creating those special pieces you'll reach for time and time again. Inspired by vintage charm and designed with a modern, cool edge, our diamond jewelry is handcrafted to be treasured. Ready to find your next heirloom? Plus, enjoy complimentary gift wrapping on all orders. [Link to website]