Brand Tone

Conscious, Authentic, Aspirational, Helpful, Chic

Brand Values

• •Sustainability
• •Health & Wellness
• •Transparency & Honesty
• •Quality
• •Community
• •Accessibility
• •Ethical Consumption

Best Practices

• •Use clear and concise language to convey information about sustainability and wellness.
• •Incorporate the hashtag '#Kommunity' to foster a sense of community and shared values.
• •Highlight the benefits of natural ingredients and eco-friendly products.
• •Maintain transparency and honesty in communications about products and practices.
• •Balance aspirational messaging with practical tips and advice for sustainable living.

Social Perception

KIRR Concept is perceived as a trusted source for eco-friendly products, an advocate for sustainable living, a premium offering, community-oriented, and aesthetically pleasing.

Copy Examples

• •"Embrace conscious living with our curated collection of sustainable essentials. Shop now and join the #Kommunity!"
• •"Discover the power of natural ingredients with our organic skincare range. Keeping it real & raw for a healthier you and a healthier planet."
• •"Making sustainable choices easy and accessible. Explore our eco-friendly products and create a positive impact today."
• •"Transparency matters. We're committed to honest sourcing and sustainable practices. Learn more about our values and join the #Kommunity!"
• •"Elevate your lifestyle with our chic and sustainable home essentials. Style with a conscience."