Brand Tone

Authentic & Culturally Rich, Luxurious & High-Quality, Empowering & Socially Conscious, Proud & Story-Driven, Contemporary & Modern, Inclusive & Welcoming

Brand Values

• •Authenticity
• •Cultural Preservation & Revitalization
• •Support for Indigenous Artists & Communities
• •Sustainability
• •Quality & Luxury
• •Empowerment
• •Storytelling
• •Reconciliation & Connection

Best Practices

• •Prioritize Storytelling: Always weave the narrative of the artwork, the artist, or the cultural significance into product descriptions and marketing materials. Explain the "why" behind the design.
• •Emphasize Authenticity and Origin: Clearly state the Indigenous origin of the art and the brand's commitment to authentic representation and direct artist support.
• •Use Respectful and Evocative Language: Employ language that is respectful of Indigenous cultures while also conveying the luxury, beauty, and vibrancy of the products. Words like "spirited," "timeless," "vibrant," "handcrafted," and "legacy" can be effective.
• •Highlight the Social Impact: Consistently mention the social enterprise aspect and how each purchase contributes to the artists and their communities. This reinforces the brand's values and resonates with conscious consumers.
• •Maintain a Tone of Inclusive Luxury: While positioning the brand as luxurious, ensure the messaging is welcoming, inviting people to become "allies" and appreciate the culture, rather than making it feel exclusive or appropriative.

Social Perception

Respected & Authentic, High-Quality & Luxurious, Ethical & Socially Responsible, Culturally Significant & Educational, Innovative & Forward-Thinking, Inclusive

Copy Examples

• •Kirrikin: Wear a Story. Own a Legacy. Discover authentic Indigenous artistry, woven into luxurious silks and cashmeres. Each Kirrikin piece is a vibrant celebration of culture, directly empowering the artist behind its creation. More than fashion, it's a connection to 65,000 years of heritage.
• •The Essence of Australia, Crafted for You. Experience the spirit of a timeless land. Kirrikin transforms breathtaking Indigenous designs into sustainable, luxury resort wear and accessories. Feel the quality, cherish the story, and support Indigenous communities with every piece.
• •Luxury with Purpose. Style with Soul. At Kirrikin, beauty and meaning intertwine. Our curated collections feature stunning Indigenous artwork on the finest materials, ensuring a portion of every sale returns to the artist and their community. Dress in "Sunday's best," every day.
• •More Than Adornment: A Statement of Support and Elegance. Kirrikin invites you to embrace wearable art that speaks volumes. From handcrafted scarves to elegant resort wear, each item is a testament to Indigenous creativity and resilience. Join us in celebrating and uplifting First Nations artists.
• •Wrap Yourself in Culture. Invest in Community. Kirrikin offers authentic Australian luxury that gives back. Our sustainable fashion showcases the incredible talent of Indigenous artists, connecting you to their stories and heritage. Make a statement that transcends fashion.