Brand Tone

Authentic, Transparent, Positive, Uplifting, Slightly Magical/Whimsical

Brand Values

• •Authenticity
• •Transparency
• •Natural Ingredients
• •Quality
• •Hand-crafted
• •Positive Self-Care
• •Magic/Whimsy

Best Practices

• •Avoid overly technical or chemical-sounding jargon.
• •Maintain a Consistent "Touch of Magic": Whether it's through specific words ("magic," "glow," "radiant," "enchanting") or a slightly whimsical and optimistic phrasing, ensure this unique element is subtly woven into various pieces of communication, reinforcing the brand's distinct personality.
• •Highlight the 'Hand-crafted' aspect to emphasize quality and attention to detail.
• •Use positive affirmations related to natural beauty and self-care.
• •Focus on product benefits and natural ingredients, emphasizing transparency.

Social Perception

A brand that is seen as authentic, transparent, and uplifting, providing high-quality, hand-crafted natural products with a touch of magic for a holistic and special experience.

Copy Examples

• •Hand-crafted, all natural products made with intent, purpose and a touch of magic!
• •Born from a passion for gentle, effective solutions, each product is handmade with intent, purpose, and that special Kiroma touch.
• •Experience the magic of nature with our hand-crafted skincare.
• •Unlock your radiant glow with our all-natural, lovingly made products.
• •Discover the enchanting power of natural ingredients for your self-care ritual.