Brand Tone

Scientific, Trustworthy, Professional, Reassuring, Expert, Caring, Supportive, Clean, Informative

Brand Values

• •Purity
• •Quality
• •Safety
• •Efficacy
• •Trust & Transparency
• •Care & Support
• •Scientific Excellence

Best Practices

• •Always Prioritize Purity and Safety in Messaging: Consistently reference the "Ultra Tested®" standard and hypoallergenic nature of products where applicable. This is a core differentiator and trust-builder.
• •Maintain a Professional and Scientific Voice: Use clear, precise language. While being accessible, avoid overly simplistic or colloquial terms. Back up claims with facts about ingredients and testing.
• •Be Empathetic and Supportive, Especially for Special Needs Audiences: Acknowledge the challenges faced by your core customers (e.g., parents of children with autism, individuals with sensitivities) and position Kirkman as a knowledgeable and reliable partner in their health journey.
• •Educate and Inform: Provide valuable content that explains the benefits of specific nutrients, the science behind formulations, and guidance on navigating dietary needs. This reinforces expertise and builds trust.
• •Ensure Consistency Across All Channels: Whether it's a product label, a social media post, or customer service interaction, the tone should remain consistently trustworthy, professional, and informative, reflecting the brand's established values.

Social Perception

Highly Trusted by Niche Audiences, Seen as High Quality and Pure, Premium (and sometimes Pricier), Reliable & Established, Specialized

Copy Examples

• •For your child's sensitive system, purity is paramount. Kirkman's Ultra Tested® supplements are screened for over 950 contaminants, offering the gentle, effective support they need and the peace of mind you deserve. Because we believe every child deserves the purest start.
• •Elevate your wellness with scientifically formulated nutrition. Kirkman’s high-potency supplements are Ultra Tested® for unparalleled purity, ensuring you receive precisely what your body needs for optimal health. Trust the experts in clean supplementation. Since 1949.
• •Navigating dietary restrictions? Kirkman makes it simpler. Our hypoallergenic supplements are free from common allergens like gluten, casein, soy, and artificial additives, providing safe and effective options for even the most sensitive individuals. Pure, potent, and precisely formulated.
• •Concerned about hidden contaminants in your supplements? Kirkman's industry-leading Ultra Tested® protocol screens for over 950 environmental toxins, heavy metals, and pesticides. Choose confidently. Choose Kirkman for verified purity.
• •Over 75 years of dedication to purity and health. Kirkman has pioneered specialized nutritional supplements since 1949, consistently delivering Ultra Tested® quality you can rely on for your family's well-being. Our legacy is your assurance.