Brand Tone

Premium & Authentic, Trustworthy & Quality-Focused, Convenient & Caring, Natural & Healthy

Brand Values

• •Quality
• •Authenticity
• •Natural Purity
• •Customer Convenience
• •Tradition & Heritage

Best Practices

• •Emphasize "Authentic" and "Handcrafted": Consistently use terms that convey the traditional, artisanal nature of the products.
• •Highlight "Natural" and "No Added MSG/Preservatives": Make this a prominent and recurring part of the messaging to appeal to health-conscious consumers and build trust.
• •Leverage the "Award-Winning Kirin Restaurant" Connection: Remind customers of the brand's esteemed heritage and established reputation for quality.
• •Focus on "Convenience without Compromise": Speak to the ease of preparing the food while reassuring customers that quality and taste are never sacrificed.
• •Use Refined and Appetizing Language: Employ descriptive words that evoke the premium quality, delicious taste, and enjoyable experience of the food, appealing to a discerning palate.

Social Perception

Highly Reputable, Trusted Quality, Innovative in Tradition, Community-Oriented

Copy Examples

• •Headline: "Bring Home the Art of Dim Sum. Kirin Fine Foods - Authentic, Handcrafted, Naturally Delicious." Body: "Savor the award-winning taste of Kirin, now in your own kitchen. Our chefs use only the freshest, all-natural ingredients, with no added MSG or preservatives, to create exquisite frozen dim sum. Effortless to prepare, impossible to forget."
• •Social Media Post: "Busy week? Let Kirin Fine Foods elevate your evenings. Our premium frozen dim sum offers a taste of authentic Chinese fine dining without the fuss. Handcrafted daily for your convenience and pure enjoyment. #KirinFineFoods #DimSumAtHome #QualityConvenience"
• •Product Description Snippet: "Experience the true essence of [Product Name]. Each piece is meticulously handcrafted by our seasoned chefs, following time-honored recipes and using only wholesome, natural ingredients. Just pure flavor, ready when you are."
• •Email Subject Line: "Restaurant Quality, Home Comfort: Discover Kirin Fine Foods" Body Excerpt: "Why settle for less? With Kirin Fine Foods, you can enjoy the same dedication to quality and authentic flavors that have made our Kirin Restaurants a Vancouver favorite for over 30 years. Explore our range of natural, MSG-free frozen delicacies..."
• •Website Banner: "From Our Kitchen to Yours: The Kirin Promise of Quality and Authenticity in Every Bite. No MSG, No Preservatives, All Natural."