Brand Tone

Elegant & Timeless, Personal & Passionate, Artisanal & Authentic, Approachable & Friendly, Celebratory of Individuality

Brand Values

• •Quality Craftsmanship
• •High-Quality Materials
• •Ethical Sourcing & Sustainability
• •Customer Satisfaction
• •Individuality & Unique Beauty
• •Timeless Style

Best Practices

• •Tell Your Story Authentically: Continue to weave the founder's story and the \"why\" behind the brand into your copy. This builds connection and reinforces the values of passion and quality.
• •Emphasize \"Handmade\" and \"Ethically Sourced\": Consistently highlight these key differentiators. They speak to your values of quality craftsmanship and conscious consumerism.
• •Use Elegant and Evocative Language (Balanced with Approachability): Words like \"timeless,\" \"elegant,\" \"cherished,\" \"handcrafted,\" and \"unique\" reinforce the sophisticated aspect of the brand. Balance this with friendly and clear language, especially in direct customer interactions and on more casual platforms like TikTok.
• •Focus on Benefits, Not Just Features: Instead of just saying \"gold-filled,\" explain *why* it's better (e.g., \"100 times more gold than gold-plated, for lasting beauty and kindness to sensitive skin\"). Highlight how the jewellery makes the wearer feel (e.g., \"effortlessly individual,\" \"confident,\" \"beautiful\").
• •Maintain Visual and Textual Cohesion: Ensure that the tone of your copy aligns with your visual branding across all platforms. The elegance seen in product photography should be matched by the language used in captions and descriptions.

Social Perception

Trusted for Quality, Ideal for Special Occasions (Especially Bridal), Ethical and Conscious Choice, Personal and Caring Brand, Unique and Stylish

Copy Examples

• •Adorn yourself with enduring elegance. At Kiri & Belle, each pearl is hand-selected, each piece meticulously handcrafted in our Hampshire studio, born from a passion for quality that lasts. Discover jewellery as unique as your story.
• •Your special day deserves timeless beauty. Our ethically sourced pearl jewellery is designed to be cherished, long after the 'I do's.' Find the perfect handcrafted touch for your bridal glow with Kiri & Belle.
• •Tired of fleeting trends and jewellery that fades? Kiri & Belle was created to change that. Experience the lasting luxury of gold-filled and the unique allure of baroque pearls – kind to your skin, designed for forever.
• •Give a gift that whispers thoughtfulness and timeless style. A handcrafted Kiri & Belle pearl piece is more than just jewellery; it's a unique expression of affection, ethically sourced and beautifully made.
• •Embrace the art of imperfection. ✨ Our new [Necklace Name] features unique baroque freshwater pearls, each with its own story and organic charm. Handcrafted with love and ethically sourced materials, because true beauty is individual. #KiriAndBelle #HandmadeJewellery #BaroquePearls #EthicalFashion #TimelessElegance