Brand Tone

Whimsical & Enchanting, Artistic & Creative, Serene & Relaxing, Elegant & Stylish, Welcoming & Friendly

Brand Values

• •Beauty in Nature
• •Creativity & Self-Expression
• •Creating Unique Experiences
• •Joy & Wonder
• •Mindfulness & 'My Pace'

Best Practices

• •Embrace Whimsical Language: Use words that evoke enchantment, dreams, and artistry. Think 'magical,' 'wonder,' 'fairytale,' 'charming,' 'delicate,' 'bloom.'
• •Focus on Sensory Details (Visual & Emotional): Describe the beauty of the flowers, the soft ambiance, the artistic presentation of food, and the feelings these evoke (joy, serenity, inspiration).
• •Incorporate the 'Sparkle and Color' Concept: Weave in the core idea of 'kirary' (sparkling) and 'couleur' (color) into descriptions, emphasizing how the brand brightens everyday life.
• •Maintain a Gentle & Inviting Voice: Even when elegant, the tone should remain accessible, warm, and welcoming, reflecting the 'My Pace' and 'My Space' philosophy of comfort.
• •Highlight Uniqueness and Artistry: Consistently emphasize the handcrafted nature of their floral products, the unique cafe environment, and the creative aspect of their workshops. Use phrases like 'handcrafted,' 'artfully designed,' 'unique creation.'

Social Perception

Highly Instagrammable / Photogenic, Aesthetic Escape, Trendy & Cute, Specialty Focus, Quality in Presentation

Copy Examples

• •Step into a fairytale. ✨ Our new [Drink Name] is a sip of sunshine, blooming with [flavor notes] and crowned with delicate petals. Find your sparkle at Kirary Couleur's My Space cafe. #KiraryCouleur #MySpaceCafe #DriedFlowerCafe #FukuokaCafe #EnchantingDrinks
• •Unleash your inner artist and color your world. Join our [Workshop Name] workshop and craft your own timeless floral treasure. Let Kirary Couleur guide you in creating beauty that lasts. Book your moment of creativity. #KiraryCouleurWorkshops #DriedFlowerArt #FukuokaCraft #CreateInColor
• •(Short video panning across the flower-filled cafe) Lose yourself in a haven of preserved blooms and gentle moments. My Space cafe by Kirary Couleur – your serene escape in the heart of Fukuoka. 🌸 #MyPace #FloralWonderland #KiraryCouleurSpace
• •Bring everlasting elegance home. Each Kirary Couleur dried flower bouquet is a handcrafted whisper of nature's enduring beauty, designed to add a touch of whimsical charm to your space for years to come. #KiraryCouleurFlowers #DriedBouquet #TimelessBeauty #SparkleYourHome
• •Discover Kirary Couleur's My Space cafe in Imaizumi: where enchanting dried flowers meet delightful sips and sweets. A perfect little world to relax, create, and find your 'kirari' moment. Visit us and let us add a little couleur to your day. #FukuokaHiddenGem #DriedFlowerCafeBar #KiraryCouleur