Brand Tone

Joyful & Playful, Whimsical & Magical, Friendly & Relatable, Caring & Empathetic, Confident & Positive, Authentic & Transparent

Brand Values

• •Joy & Happiness
• •Self-Care & Self-Love
• •Effectiveness & Quality
• •Mental Health Awareness & Support
• •Cruelty-Free & Vegan
• •Inclusivity & Authenticity
• •Sensory Experience

Best Practices

• •Embrace “Joyful” Language: Consistently use upbeat, positive, and slightly whimsical words. Think “magic,” “delight,” “sparkle,” “happy,” “glow,” “dreamy.” Avoid overly clinical or starkly serious terminology unless explaining specific scientific backing, and even then, frame it positively.
• •Speak Like a Friend: Adopt a warm, approachable, and relatable voice, as if talking to a good friend. Use inclusive language like “bestie,” “we,” and “us” to foster a sense of community.
• •Visually Match the Tone: Ensure all visual content (imagery, videos, graphics) reflects the playful, colorful, and uplifting aesthetic of the brand. The copy and visuals should work in harmony.
• •Highlight the “Why”: Regularly weave in the brand's core values, especially the connection between skincare, self-care, and mental well-being, as well as the commitment to ethical practices. This adds authenticity and depth to the playful tone.
• •Create a Tone of Voice Guide: Develop an internal document that outlines the brand's voice, key phrases, words to use/avoid, and examples. This ensures consistency across all team members and platforms.

Social Perception

Customers perceive Kiramoon as a brand that successfully merges fun with effective skincare. The playful packaging and a joyful approach are highly appreciated and often cited as reasons for purchase and enjoyment. The products are generally seen as high-quality and delivering on their promises, particularly regarding hydration and gentle exfoliation. The brand's commitment to mental health awareness and its cruelty-free, vegan stance resonate positively with consumers, adding depth and authenticity to its image. The community around Kiramoon appears to be supportive and engaged, valuing the brand's transparency and the founder's personal connection. While the products are loved, some consumers note the higher price point as a consideration. The visual appeal is strong, though a few isolated comments suggest the "childish" aesthetic might not appeal to everyone, contrasting with the luxury price point.

Copy Examples

• •Headline: "Unlock Your Glow & Lift Your Mood! ✨ Kiramoon: Where Skincare Meets Joy." Body: "Tired of skincare feeling like a chore? We get it! That's why we created Kiramoon – effective, science-backed formulas wrapped in the cutest packaging to make your routine a daily dose of delight. Because when you feel good, you glow differently. #KiramoonMagic"
• •Social Media Post (Instagram/TikTok): "Self-care Sunday just got a major upgrade! 💖 Our Star Jelly Magic Resurfacing Facial isn't just a mask, it's a 20-minute escape to smoother, brighter skin and a happier you. P.S. A little bit of every purchase helps support mental health! #JoyfulSkincare #SelfLoveClub #Kiramoon" (Accompanied by a fun, vibrant video/image)
• •Product Description Snippet (for Flowermelon Serum): "Quench your skin's thirst and find your happy place with our Flowermelon Hydrating Serum! 🍉🌸 Packed with hyaluronic acid and calming botanicals, this lightweight elixir sinks in like a dream, leaving you dewy, plump, and smiling. It’s not just hydration, it’s a hug for your face."
• •Email Subject Line: "Your Daily Dose of Skincare Joy is Here! (Plus, a little something extra 😉)" Email Body Intro: "Hey Bestie! At Kiramoon, we believe your skincare routine should be the happiest part of your day. That's why we pour love, effective ingredients, and a whole lot of fun into every bottle. Get ready to treat your skin and lift your spirits!"
• •Website Banner: "Serious Skincare, Joyful Results. ✨ Discover Kiramoon – Effective formulas, happy vibes, and a commitment to mental well-being. Shine on!"