Brand Tone

Aesthetic, Minimalist, and Trendy. Communication is direct, clean, and focuses on the product's design and style. The language used in captions and on the website is simple and descriptive, letting the product's aesthetic speak for itself. It avoids overly technical jargon, making it accessible and appealing to a design-conscious audience rather than pure tech enthusiasts.

Brand Values

• •Curated Aesthetics
• •Personal Expression
• •Modern Simplicity

Best Practices

• •Always prioritize the visual and stylistic benefits of the product in your copy. Use descriptive words that evoke a sense of style, minimalism, and personal expression (e.g., "sleek," "clean," "curated," "minimal," "stylish," "your").
• •Use short sentences, bullet points, and clear headlines. The copy should be as clean and uncluttered as the brand's visual identity. Avoid long, dense paragraphs.
• •Incorporate terms used by your community, such as "desk setup," "aesthetic," "tech finds," and "unboxing." This shows that the brand is part of the culture it sells to.
• •Instead of listing technical specs first, describe the feeling or outcome of using the product. For a keyboard, instead of "ABS keycaps," write "A satisfying touch with every keystroke." The benefit is the experience, not just the hardware.
• •Actively encourage customers to share their setups and unboxing videos. Reposting high-quality UGC on Instagram and TikTok not only provides social proof but also reinforces the brand's community-driven, aesthetic-focused perception with authentic content. Create campaigns that ask users to "show us your #KioskDoni setup."

Social Perception

KioskDoni is perceived as a go-to online shop for accessories that make technology look good, seen more as a lifestyle or design brand operating in the tech space rather than a hardcore tech store. It is considered trustworthy and trend-focused, in tune with current internet trends, particularly those related to "desk setups," "cozy workspace," and "aesthetic tech finds," leveraging social proof for credibility.

Copy Examples

• •Product Ad (Instagram Post - Keyboard): Headline: Your desk is calling. Body: Meet the key to a cleaner setup. Our minimalist mechanical keyboard combines satisfying clicks with a sleek design, turning your workspace into a statement. Tap to shop the aesthetic. Hashtags: #KioskDoni #MechanicalKeyboard #DeskSetup #MinimalistTech #WorkspaceGoals
• •Website Homepage Banner: Headline: Tech that feels like you. Sub-headline: Elevate your everyday with curated accessories designed to match your style. Button: Explore the Collection
• •Email Marketing (New Product Launch): Subject: New Drop: The accessory your phone has been missing. Body: Don't just protect your phone—personalize it. Introducing our new line of Wave Cases, designed with a minimalist aesthetic and a unique feel. Discover the color that speaks to you and redefine your tech style. Call to Action: Shop New Arrivals
• •TikTok Video Concept (UGC Style): On-screen text: "3 KioskDoni finds that upgraded my desk setup ✨" Voiceover (upbeat & calm): "I'm obsessed with my new desk setup, and here are three finds that made it happen. First, this super clean wireless charger. Then, this adorable cable organizer to keep things tidy. And finally, this keyboard that just makes typing feel so much better. Check them out at KioskDoni!" Caption: Links in bio! What's your favorite desk accessory? #unboxing #desksetup #techtok #KioskDoni #aestheticfinds
• •Facebook Ad (Carousel format showcasing multiple products): Headline: Your Style, Upgraded. Body: From your phone to your workspace, your tech should look as good as it feels. Discover KioskDoni's collection of curated accessories and find the perfect piece to complete your setup. Product 1 Title: The Wave Case | Minimalist Protection Product 2 Title: The Glow Charger | Power in Style Product 3 Title: The Dot Mouse | Sleek & Silent