Brand Tone

Friendly and Approachable, Celebratory and Joyful, Helpful and Informative, Trustworthy and Reliable, Playful and Trendy

Brand Values

• •Quality
• •Authenticity
• •Customer Satisfaction
• •Joy and Celebration
• •Accessibility
• •Expertise/Knowledge Sharing

Best Practices

• •Know Your Audience, Speak Their Language: Primarily Indonesian-speaking customers who appreciate warmth, festivity, and reliability. Use clear, positive language. Incorporate culturally relevant occasions (e.g., Lebaran).
• •Embrace Emojis (Strategically): Use emojis like ✨, 🎁, 🎉, ❤️, 🇮🇩, 👩‍🍳 appropriately to add personality and visual appeal, especially on social media, reinforcing the friendly and celebratory tone.
• •Highlight Key Values Consistently: Weave in mentions of "quality," "authenticity," "premium," "trusted," and "joyful gifting" across different platforms and copy formats.
• •Maintain a Helpful and Solution-Oriented Approach: Whether it's a product description or a blog post, aim to provide value. If it's a product, explain its benefits and uses. If it's content, offer genuine tips or inspiration.
• •Be Visually Congruent: Ensure the tone of the copy matches the visual elements. If the visuals are bright, colorful, and celebratory (as they are), the copy should reflect that energy and positivity.

Social Perception

Positive, Reliable Source for Chocolate, Good Quality Products, Excellent Customer Service, Value for Money

Copy Examples

• •Instagram Post (New Product/Gift Hamper): Sparkle up their day! ✨ Our newest Chocolate Celebration Hamper is bursting with joy and the finest Tulip & Embassy chocolates. Perfect for saying 'I love you,' 'Thank you,' or just 'Thinking of you!' 🎁 Order yours now via Shopee, Tokopedia, or our website! #KiosKCokelat #ChocolateGift #HampersJoy #KadoSpesial #ManiskanMomen
• •Facebook Ad (Focus on Baking): Baking dreams come true with Kiosk Cokelat! 👩‍🍳 Get 100% authentic Tulip Dark Compound Chocolate, perfect for your cakes, cookies, and desserts. Trusted quality, direct from the source. ➡️ Shop now and let your creativity melt! #KiosKCokelat #BakingWithTulip #ChocolateAsli #BahanKuePremium #HomeBakers
• •TikTok Video Caption (Quick Recipe/Tip): ChocoLover Alert! 🍫✨ Quick tip: melt our Embassy Chocolate chips with a touch of cream for the dreamiest drizzle on *anything*! 😉 What are you making today? Show us! #KiosKCokelatHack #ChocolateDreams #EasyRecipe #TikTokChoco #SweetTreats
• •Website Banner (General Promotion): Your Trusted Source for Premium Indonesian Chocolate. 🇮🇩 Explore the rich flavors of Tulip and Embassy. Guaranteed authentic, delivered with care. Enjoy special discounts on your first order! [Shop Now] #KiosKCokelat #PremiumChocolate #CokelatIndonesia #AuthenticFlavors
• •Email Newsletter Snippet (Seasonal Offer): Sweeten the season with Kiosk Cokelat! 🌙✨ Discover our exclusive Lebaran Hampers, filled with delightful chocolate treats for your loved ones. Pre-order today and share the joy of premium chocolate. Click here to explore the collection! #KiosKCokelat #LebaranHampers #ChocolateJoy #HadiahLebaran #BerkahCokelat