Brand Tone

Philosophical & Poetic, Artistic & Refined, Authentic & Sincere, Conscious & Responsible, Sensory & Hedonistic (in a mindful way)

Brand Values

• •Authenticity/Individuality
• •Beauty in Imperfection
• •Resilience & Strength
• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Connection (Body & Soul)
• •Sensory Exploration & Passion

Best Practices

• •Embrace Poetic & Metaphorical Language: Consistently use language that evokes the Kintsugi philosophy – words related to repair, gold, light, scars, resilience, beauty in brokenness, journeys, and transformation.
• •Maintain a Calm, Introspective & Sophisticated Voice: Avoid overly casual slang or hype. The tone should feel thoughtful, refined, and slightly artistic, appealing to a discerning audience seeking depth.
• •Center on Authenticity & Self-Acceptance: Messages should consistently encourage wearers to embrace their individuality and the unique stories their 'scars' tell. Reinforce that the perfumes are tools for self-expression.
• •Subtly Weave in Values: While being poetic, ensure core values like quality, craftsmanship, gender neutrality, and eco-consciousness are naturally integrated into product descriptions and brand storytelling rather than just listed as features.
• •Focus on the "Why" & Emotional Connection: Don't just describe the scent notes; explain the inspiration, the feeling the perfume is meant to evoke, and how it connects to the overarching Kintsugi philosophy of finding beauty and strength in life's imperfections and experiences. The aim is a deeper connection between body and soul.

Social Perception

Niche & Artistic, High Quality & Unique, Thought-Provoking & Meaningful, Sophisticated & Gender-Neutral, Emerging & Respected

Copy Examples

• •Headline: Embrace Your Story. Adorn Your Scars. Body: Inspired by the ancient art of Kintsugi, our perfumes are crafted not to mask, but to illuminate the unique journey that is you. Each note a golden seam, celebrating the beauty of experience, the strength in resilience. Find the scent that speaks your truth. Fragile. Unbreakable. You. Call to Action: Discover Kintsugi.
• •Social Media Post: Image: A beautifully minimalist shot of a perfume bottle, perhaps with a subtle visual cue to a repaired crack or golden light. Caption: More than a fragrance, it’s a philosophy. Kintsugi Perfumes: where imperfection is cherished, and your true essence is the most precious ingredient. Handcrafted in Prague with the finest responsibly sourced oils, for a scent as unique as your journey. Vegan, eco-conscious, and utterly you. #KintsugiPerfumes #BeautyInImperfection #ArtOfScent #AuthenticSelf
• •Product Description Snippet (for a specific perfume, e.g., "Luna"): LUNA by Kintsugi Perfumes. An ode to the quiet strength found in transitions, the magnetic pull of your inner landscape. Crafted with [mention 1-2 key notes] and the soulful depth of [mention another key note], Luna invites a deeper connection with the cycles of self. Let its refined presence be a gentle reminder: even in shadows, beauty glows.
• •Email Subject Line: Find Your Signature: A Scent That Understands Email Body Snippet: Life is a tapestry of moments, perfect in their imperfection. At Kintsugi Perfumes, we believe your fragrance should honor this truth. Our gender-neutral Eaux de Parfum are meticulously blended to resonate with your core, a sensory celebration of everything that makes you who you are. Call to Action: Explore the Collection.
• •Brand Story Snippet (for website or brochure): Born from a passion for sensory alchemy and the timeless wisdom of Kintsugi, we create perfumes that do more than adorn. They speak. They heal. They empower. Each bottle holds a universe of carefully chosen essences, designed to meld with your skin and spirit, transforming imperfections into art, and moments into lasting memories. This is Kintsugi Perfumes: the art of soulful fragrance.