Brand Tone

Scholarly and Authoritative

Brand Values

• •Preservation
• •Accuracy and Diligence
• •Accessibility
• •Authority

Best Practices

• •Prioritize Accuracy Over Adjectives: Use precise, descriptive nouns to explain what a product is (e.g., "transcribed baptisms 1794-1889") rather than relying on generic adjectives like "great" or "amazing."
• •Speak to the Expert: Write copy that assumes your audience is knowledgeable and serious about research. Use established genealogical terms and refer to specific counties, record types, and time periods.
• •Emphasize Exclusivity and Rarity: Clearly state when records are "not found anywhere else online" or from sources that are difficult to access. This highlights the unique value proposition.
• •Leverage Authority: Consistently mention the brand's 50-year history and its stewardship by the New York Genealogical & Biographical Society to reinforce trust and credibility.
• •Maintain a Formal, Academic Voice: Avoid slang, exclamation points, and overly casual language. The tone should mirror that of a historical society or academic press, ensuring consistency and professionalism across all communications.

Social Perception

Perceived as a vital resource and respected niche authority for genealogists and historians, known for providing specialized, high-quality, foundational records for early New York families. Focuses on substance over style.

Copy Examples

• •Unlock Early Hudson Valley Ancestry. Our meticulously transcribed church, census, and cemetery records from Dutchess and Columbia counties provide the missing links in your family story. Go beyond online databases with records you won't find anywhere else.
• •The Foundation of New York Genealogy. For over 50 years, Kinship NY has been the definitive source for printed records of New York's earliest families. Curated by experts and preserved for the next generation of researchers. Explore our catalog.
• •Can't Find Them in the State Archives? We specialize in the hard-to-find records. From private family bibles to early 19th-century church registers, our collection holds the keys to breaking through your toughest genealogical brick walls.
• •A Legacy of Preservation. Now in Your Hands. Continuing the life's work of Arthur C. M. Kelly, Kinship NY offers hundreds of volumes of transcribed historical documents. Each book is a testament to the dedication of preserving New York's rich history, one family at a time.
• •Essential Resources for the Serious Genealogist. Your research deserves authoritative sources. Our publications are cited by societies and experts for their accuracy and detail. Build a reliable foundation for your family history with Kinship NY.