Brand Tone

Friendly and Approachable, Authentic and Handcrafted, Nostalgic and Vintage-Inspired, Cozy and Comfort-Focused, Appalachian Roots/Regional Pride, Independent and Community-Oriented

Brand Values

• •Artisanship and Quality
• •Authenticity and Originality
• •Community and Connection
• •Comfort and Coziness
• •Independence
• •Appreciation for the Imperfect and Unique

Best Practices

• •Embrace Imperfection and Authenticity: Use language that feels genuine, personal, and not overly polished. Share behind-the-scenes glimpses or stories that highlight the handcrafted nature of your products.
• •Maintain a Friendly, Conversational Voice: Use welcoming greetings, ask questions to engage your audience, and use an informal yet respectful tone in all communications (social media, emails, product descriptions). Keep the \"holler at us\" vibe.
• •Consistently Weave in \"Cozy\" and Nostalgic Elements: Use descriptive words that evoke comfort, warmth, and a sense of the past. Refer to inspirations like \"vintage finds,\" \"early mornings,\" or \"mountain stories.\"
• •Highlight Your Roots and Craftsmanship: Regularly mention that items are hand-printed, designed in-house, and made with care in West Virginia. This reinforces your authenticity and connection to your community.
• •Foster a Sense of Community: Speak directly to your audience as \"friends\" or \"kin.\" Share stories of collaborations, feature other independent artists if applicable, and always encourage kindness and connection, echoing the \"Be nice. Stay cozy\" mantra.

Social Perception

A local West Virginia brand that offers unique, hand-printed items, eco-friendly, and artist-made.

Copy Examples

• •Wrap yourself in stories. Our latest collection, inspired by mountain mornings and well-loved keepsakes, is here to bring a little extra cozy to your everyday. Hand-printed with love in West Virginia.
• •More than just a tee, it's a piece of art you can wear. Discover unique, handcrafted goods that feel like an old friend. #KinShipGoods #StayCozy
• •From our small West Virginia shop to your home, we pour our hearts into every design. Find your new favorite vintage-inspired treasure. Holler at us if you need anything!
• •Life's too short for boring. Embrace the beautifully imperfect with our collection of apparel and home goods. Designed by us, made for you. Be nice, stay cozy.
• •Supporting independent artists and good folks doing good things. That's the Kin Ship way. Check out our latest collaborations and find something that speaks to your soul.