Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Educational and Informative, Positive and Empowering, Authentic and Honest, Caring

Brand Values

• •Sustainability & Environmental Responsibility
• •Plastic-Free
• •High Performance & Quality
• •Natural Ingredients
• •Vegan and Cruelty-Free
• •UK-Made
• •Family-Oriented
• •Transparency
• •Positive Change

Best Practices

• •Always Lead with the "Why": Remind your audience of KinKind’s core mission to reduce plastic pollution. Frame product benefits within this larger purpose to reinforce brand values consistently. For example, instead of just saying "long-lasting," say "long-lasting, saving plastic bottles with every wash."
• •Use "KinKind" Language: Incorporate words and phrases that evoke kindness, family, nature, and positive change. Use "we" and "us" to create a sense of community. Keep the language accessible, friendly, and upbeat, even when discussing serious environmental issues.
• •Show, Don't Just Tell, the Benefits: Instead of just listing "natural ingredients," describe the *feeling* or *result* – "hair that feels incredibly soft thanks to nourishing coconut oil." Use vibrant, sensory language that aligns with the pleasant fragrances and textures of the products.
• •Empower and Educate: Position your copy to empower consumers, making them feel like they are part of a solution. Provide clear, concise information about product use, benefits, and environmental impact without being preachy. For example, clearly state how many bottles each bar saves.
• •Maintain Authenticity and Transparency: Let the founder's passion and story shine through where appropriate. Be honest about the journey and the challenges of sustainable living. Avoid greenwashing by being specific about your eco-credentials (e.g., "UK-made," "vegan," "paraben-free").

Social Perception

Highly Trusted and Effective, Eco-Conscious Choice, Good Value, Making a Difference, Innovative, Founder-Driven Authenticity, Positive Online Community

Copy Examples

• •Headline: Ditch the Plastic, Not the Lather! ✨ Body: Tired of bathroom clutter and plastic guilt? KinKind’s solid shampoo bars deliver rich, foamy goodness and salon-quality results, all while saving our oceans, one wash at a time. Make the switch to beautiful hair and a cleaner planet today! #KinKind #PlasticFree #SustainableBeauty #HairCareRevolution
• •Headline: Happy Hair, Happy Planet, Happy You. 😊🌿 Body: Imagine your hair feeling incredibly soft, shiny, and healthy, all while knowing you’ve made a kind choice for the Earth. That’s the KinKind promise. Our award-winning, UK-made bars are packed with natural goodness, not plastic. Join the KinKind family!
• •Headline: Small Bar, Big Impact. 🌍💧 Body: Each KinKind shampoo or conditioner bar can save 2 plastic bottles from polluting our world! And with up to 50 washes per bar, you’re not just choosing eco-friendly, you’re choosing smart, long-lasting care. Discover your perfect match and feel the KinKind difference.
• •Headline: Finally! Eco-Friendly Hair Care That *Actually* Works. Body: We get it. You want to do better for the planet, but you also want hair that looks and feels amazing. At KinKind, we believe you shouldn’t have to choose. Our expertly formulated solid bars are bursting with natural ingredients to nourish every hair type. No compromises, just beautiful, sustainable results.
• •Headline: Join Our Mission: Beautiful Hair Without the Bottle. Body: Victoria started KinKind to help families like yours make a simple switch with a powerful impact. Our vegan, cruelty-free, and plastic-free bars are a little act of kindness for your hair, and a giant leap for our planet. Let's create a plastic-free future, together.