Brand Tone

Elegant, appreciative of craftsmanship, and culturally rich.

Brand Values

• •Tradition and Craftsmanship: Deep respect for traditional Japanese Edo Kiriko artistry and collaboration with artisans.
• •Aesthetic Beauty: Emphasis on the visual appeal, intricate patterns, and the play of light and shadow in their glassware.
• •Quality Experience: Transforming the act of drinking into a "sensory feast" and an "artistic experience."
• •Cultural Immersion: Providing guides and manuals to help users appreciate the cultural rituals behind the pieces.
• •Sustainability: Mention of lifetime contracts with artisans and use of 100% recyclable packaging.

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently highlight the Edo Kiriko tradition, the handcrafted nature of the products, and the skill of the artisans. Use terms like "meticulously handcrafted," "time-honored process," and "artisan spirit."
• •Use Evocative and Sensory Language: Describe the visual beauty (e.g., "dazzling light reflections," "brilliant refractions") and the tactile experience ("elegant grip," "unique handfeel").
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that convey quality, artistry, and refinement. Avoid overly casual or slang terms.
• •Focus on the "Experience": Frame the use of the products not just as drinking, but as an elevated ritual, a "sensory feast," or an "artistic experience."
• •Ensure Visual Consistency: While this pertains to visuals, the copy should align with the high-quality, artistic imagery used on the website and social media. The words should match the picture in terms of elegance and attention to detail.

Social Perception

The perception of Kingwares is somewhat divided: positive due to the beauty, quality, and craftsmanship of the glassware, but also skeptical/negative due to concerns about originality, pricing, potential drop-shipping, and transparency issues with the internal review system.

Copy Examples

• •Sip Artistry. Each Kingwares glass is a testament to centuries of Edo Kiriko tradition, meticulously handcrafted to transform your every drink into a masterpiece. Discover the dance of light and shadow.
• •Beyond a Glass, An Heirloom. Experience the unparalleled elegance of Edo Kiriko. Our crystal glassware is not just for drinking; it's for cherishing a legacy of meticulous craftsmanship.
• •Elevate Your Ritual. Kingwares invites you to a world where tradition meets modern aesthetics. Feel the unique handfeel and appreciate the cultural value in every intricately cut crystal glass.
• •The Soul of the Artisan, In Your Hand. Our Edo Kiriko collection embodies the spirit of Japanese craftsmanship, offering a sensory feast with every pour. More than a vessel, it's an experience.
• •Unveil the Radiance. Discover the brilliant refractions and aroma-enhancing qualities of authentic Edo Kiriko crystal. Kingwares: Where every detail matters, and every sip is a celebration.