Brand Tone

Warm, Artisanal, and Passionate.

Brand Values

• •Quality Ingredients
• •Handcrafted Excellence
• •Authenticity & Tradition
• •Community Focus
• •Passion for Flavor
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the key characteristics of your brand's tone (e.g., warm, artisanal, passionate), including "do's and don'ts" for language, specific words to use or avoid, and examples. Share this with anyone creating content.
• •Focus on Storytelling: Share the "why" behind your products – the inspiration, the sourcing of ingredients, the traditional methods. Stories connect emotionally and reinforce the artisanal and passionate values.
• •Use Sensory Language: Appeal to taste, smell, and sight in your descriptions. Words like "sun-ripened," "gently simmered," "rich aroma," "vibrant," and "luscious" help convey the quality and deliciousness of the products.
• •Maintain Authenticity: Be genuine in your communication. If it's a small, passionate team, let that shine through. Avoid corporate jargon or overly formal language that doesn't align with the "kitchen-to-yours" feel.
• •Engage Personally: When responding to comments or messages on social media, use a friendly, personal, and helpful tone that reflects the warmth of the brand. Address customers by name where appropriate and show genuine appreciation for their support.

Social Perception

High-Quality & Gourmet, Trustworthy & Genuine, Local & Supportive, Delicious & Unique, A Treat or Special Purchase.

Copy Examples

• •Product Intro (Social Media): "Sun-ripened <fruit> and a hint of spice, all gently simmered to perfection in our Kettleby Kitchen. ✨ Our new [Product Name] preserve is a taste of pure sunshine in a jar. Ready to brighten your breakfast table?"
• •About Us Snippet (Website): "From our kitchen to yours, with love. At Kettleby Kitchen, we believe the best flavours come from the best ingredients, patience, and a dash of passion. Every jar is a testament to our dedication to traditional craft and delicious moments."
• •Event Announcement (Facebook/Instagram): "We're bubbling with excitement! 🎉 Come find us at the [Market Name] this Saturday from [Time] - [Time]. We'll have all your Kettleby Kitchen favourites, plus a few special seasonal treats. Stop by and say hello – we love chatting all things jam!"
• •Serving Suggestion (Blog/Social Media): "Elevate your cheeseboard from simple to sensational! A generous dollop of our [Chutney Name] adds the perfect sweet and tangy counterpoint to your favourite mature cheddar. What's your go-to pairing?"
• •Website Banner (Promotional): "Handcrafted Goodness, Delivered. Taste the Kettleby Kitchen difference – where every batch is made with care."