Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Professional & Reliable, Community-Oriented, Helpful & Supportive

Brand Values

• •Longevity & Heritage
• •Quality & Expertise
• •Customer Satisfaction
• •Comprehensive Solutions
• •Reliability & Trust
• •Community Focus

Best Practices

• •Emphasize Heritage & Expertise: Consistently weave in the 75+ years of experience and family-owned nature to build trust and authority.
• •Maintain a Friendly & Helpful Voice: Use welcoming language. Address common customer questions and concerns proactively. Phrases like "we're here to help" or "your adventure is our priority" can reinforce this.
• •Showcase Comprehensive Solutions: Regularly remind customers that King Towbars is a "one-stop-shop" for a wide range of leisure and towing needs, from sales to servicing.
• •Highlight Quality & Reliability: Mention partnerships with trusted brands and the expertise of trained staff to underscore a commitment to quality and reliable outcomes.
• •Be Authentic & Local: Connect with the Tasmanian community by referencing local landmarks, activities, or events where appropriate (like Agfest). Use language that resonates with the local audience.

Social Perception

King Towbars is generally perceived as a reputable and reliable local Tasmanian business with deep expertise in trailers, towbars, caravans, and 4x4 accessories. Customers appear to trust their knowledge and the quality of their work, often highlighting the helpfulness and professionalism of the staff. They are seen as a go-to place for both sales and complex servicing/repair needs, including for major brands like Jayco and ARB. The family-owned aspect and long trading history contribute to a perception of stability and trustworthiness.

Copy Examples

• •Headline: 75 Years Strong: Your Adventure Starts with King Towbars. Body: For over 75 years, our family has been equipping Tasmanians for their greatest adventures. From rugged towbars to quality trailers and ARB 4x4 gear, trust King Towbars for expert advice and reliable service. What journey are you planning?
• •Headline: Hit the Road with Confidence. Expert Towbar Fitting & Advice. Body: Don't let a poor setup cut your trip short. At King Towbars, our trained technicians ensure your towbar is perfectly fitted and your trailer is ready for any Tassie terrain. Drive in for a consultation today!
• •Headline: More Than Just Towbars. We're Your One-Stop Adventure Hub! Body: King Towbars & Trailers is home to Jayco Caravans, ARB 4x4 accessories, and the largest range of boat and box trailers in Tasmania. Plus, our expert service centre keeps you moving. Visit us in Moonah and let's gear you up!
• •Headline: Got a Towing Question? Our Experts Have the Answer. Body: With decades of experience, the team at King Towbars has seen it all. Whether it's choosing the right trailer, servicing your caravan, or upgrading your 4x4, we provide friendly, no-nonsense advice you can rely on.
• •Headline: Quality Brands, Local Service You Can Trust. Body: We stock and service the best names in the business, from Hayman Reese to Dometic. At King Towbars, you get the peace of mind that comes from quality products backed by local, expert support right here in Tasmania.