Brand Tone

Artistic & Passionate, Community-Oriented & Welcoming, Handmade & Quality-Focused, Accessible & Educational, Personal & Inspired

Brand Values

• •Artistic Excellence & Craftsmanship
• •Community Engagement
• •Education & Appreciation of Art
• •Passion for the Craft
• •Canadian Artistry
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Weave in Artist Stories: Consistently reference the inspirations of Alexi (farm, technical skill) and Mariel (ocean, movement) to reinforce authenticity and the personal touch behind the art.
• •Emphasize "Handmade" and "Unique": Use terms like "hand-blown," "handcrafted," "one-of-a-kind," "artisanal" regularly to highlight the core value of their products.
• •Maintain a Warm and Welcoming Language: Even though the physical gallery has transitioned to a home studio with an online focus, maintain the inviting tone they established. Use inclusive language.
• •Showcase Passion and Artistry: Let the love for the craft shine through. Use descriptive words that convey beauty, skill, and the transformative nature of glass. Words like "brilliance," "captivating," "exquisite," and "mesmerizing" can be effective.
• •Highlight Community and Canadian Connection: Regularly mention their support for Canadian artists and any community initiatives to reinforce their values beyond just selling products.

Social Perception

Kingston Glass Studio is perceived as a reputable source of high-quality, beautiful, handcrafted glass art. Customers appreciate the unique designs inspired by nature and personal stories. They are seen as community-minded and passionate artists who are eager to share their craft. The move to a home studio doesn't seem to have negatively impacted their reach, as they continue to ship widely and supply numerous retailers. The educational aspect through workshops is well-regarded. They are respected for supporting other Canadian artists.

Copy Examples

• •Headline: Experience the Dance of Flame and Art. Body: At Kingston Glass Studio, each piece is a story whispered in molten glass, a unique creation born from passion and ancient skill. Discover hand-blown treasures that bring warmth and light to your world. Visit our online gallery today.
• •Headline: More Than Just Glass – It’s a Piece of Our HeART. Body: From Alexi's childhood farm memories to Mariel's Caribbean sea visions, every curve and color in our glass tells a tale. Bring home a handcrafted original from Kingston Glass Studio – art that’s as unique as you are. Explore our collections.
• •Headline: Gifts That Glow: Handcrafted by Our Hands, For Yours. Body: Looking for a truly special gift? Our popular Twisty Cups, vibrant sculptures, and delicate ornaments are all lovingly handmade in Canada. Give the gift of artistry with Kingston Glass Studio. Shop now for unique finds.
• •Headline: Feel the Fire, Shape Your Vision: Glass Blowing Workshops Now Open! Body: Unleash your inner artist! Join our hands-on glass blowing classes (ages 16+) and create your own stunning glass art. No experience necessary – just a desire to create. Book your spot at Kingston Glass Studio and discover the magic of glass.
• •Headline: Supporting Canadian Creativity, One Beautiful Piece at a Time. Body: Kingston Glass Studio is proud to showcase the work of over 30 talented Canadian artists alongside our own creations. When you choose us, you support a vibrant community of makers. Discover the diversity of Canadian art.