Brand Tone

Aspirational & Elegant, Quality-Focused, Value-Oriented, Informative & Helpful, Professional & Corporate

Brand Values

• •Aesthetics & Design
• •Quality & Durability (Stated)
• •Value
• •Innovation
• •Customer Service (Aspirational, with noted inconsistencies)
• •Growth & Expansion

Best Practices

• •Develop a Brand Voice Guide
• •Emphasize Benefits Alongside Features
• •Balance Aspiration with Value (Especially for the Outlet)
• •Be Mindful of Customer Service Perception
• •Maintain Visual and Textual Harmony

Social Perception

Stylish designs at a reasonable price, Products often perceived as having a heavy, solid feel, which contributes to a sense of quality for many buyers. Good aesthetic value for money

Copy Examples

• •Headline (Outlet Promotion): Timeless Design, Outlet Prices. Elevate Your Sanctuary for Less with Kingston Brass Outlet. Body: Discover the enduring beauty and quality craftsmanship of Kingston Brass, now at exceptional outlet values. Create the kitchen or bath you've always dreamed of without compromising on style or performance.
• •Social Media Post (Instagram - showcasing a vintage-style faucet): Vintage Charm, Modern Reliability. ✨ Our [Product Name] faucet blends classic aesthetics with the quality you expect from Kingston Brass. Transform your bathroom into a statement of elegance. #KingstonBrass #VintageFaucet #BathroomDesign #LuxuryForLess
• •Product Description Snippet (for a new collection): Introducing the Artisan Collection by Kingston Brass: Where meticulous craftsmanship meets striking design. Each piece is engineered for lasting beauty and seamless functionality, offering you a touch of everyday luxury at a price that makes sense. Experience the Kingston Brass difference.
• •Email Subject Line (for a sale): Unlock Designer Looks: Up to 40% Off Select Kingston Brass Fixtures! Email Body Preview: Don't miss your chance to bring home the signature style and trusted quality of Kingston Brass. Our exclusive sale offers the perfect opportunity to upgrade your space with fixtures that inspire.
• •Website Banner (Outlet Section): Kingston Brass Outlet: Premium Style. Exceptional Savings. Lasting Quality. Sub-text: Explore a curated selection of our renowned kitchen and bath fixtures at prices you'll love. Limited quantities available – shop now!