Brand Tone

Helpful & Informative, Friendly & Approachable, Passionate & Enthusiastic, Trustworthy & Reputable, Community-Oriented

Brand Values

• •Quality
• •Accessibility & Affordability
• •Organics & Sustainability
• •Biosecurity
• •Customer Success & Support
• •Community Engagement
• •Heritage & Variety
• •Education

Best Practices

• •Always Be Helpful and Encouraging: Frame all communications, from product descriptions to social media posts, with a supportive and positive tone. Offer solutions and celebrate gardening successes (both big and small).
• •Emphasize Expertise with Accessibility: Share knowledge and advice in a way that is easy for beginners to understand, while still being credible for experienced gardeners. Avoid overly technical jargon unless clearly explained.
• •Showcase Passion and Authenticity: Let the genuine love for gardening shine through. Use storytelling, share behind-the-scenes glimpses (like the Instagram approach), and highlight the family-run nature of the business.
• •Reinforce Trust and Quality: Consistently mention the commitment to high-quality seeds, organic practices, and biosecurity in relevant communications. This builds confidence and reinforces brand values.
• •Foster Community Spirit: Encourage interaction, feature customer stories/photos where appropriate, and actively promote community initiatives like the "Seeds of Support" program. Make customers feel like they are part of the Kings Seeds family.

Social Perception

Trusted Supplier, Extensive Range, Good Quality (Generally), Helpful Resource, Community Focused, Good Customer Service, Ethical and Family-Run

Copy Examples

• •Headline: Grow Your Dreams, Seed by Seed. Body: At Kings Seeds, we believe everyone can experience the joy of gardening. For over 45 years, our family has been passionately providing Kiwis with the finest quality seeds, from vibrant flowers to delicious, homegrown veggies. Explore our huge range, including New Zealand's largest selection of certified organic seeds, and let's get your garden thriving!
• •Headline: Your Partner in a Greener New Zealand. Body: Sowing a seed is an act of hope. At Kings Seeds, we're committed to helping you nurture that hope into a flourishing garden. With expert advice, a focus on biosecurity, and a passion for organic growing, we're here to support your every step. Got a question? Our friendly team is always ready to help!
• •Headline: Taste the Difference Homegrown Makes. Body: Imagine stepping into your garden to pick fresh, crisp vegetables for dinner. With Kings Seeds, this can be your reality! We offer a massive selection of vegetable seeds, including cherished heirloom varieties and robust organics. Get started today and discover the unbeatable flavour of food grown with your own hands.
• •Headline: From Our Family to Yours: Seeds of Success. Body: As a New Zealand family business, we understand the importance of quality and trust. That’s why Kings Seeds is dedicated to providing you with seeds that perform, backed by generations of gardening knowledge. Join our community of happy growers across Aotearoa!
• •Headline: Unlock Your Garden's Potential – Organically! Body: Ready to embrace organic gardening? Kings Seeds is proud to offer NZ's largest range of BioGro certified organic seeds. We believe in sustainable practices and providing you with the best nature has to offer. Let's grow a healthier future, together.