Brand Tone

Empathetic & Supportive, Empowering & Feminist, Personal & Authentic, Creative & Artistic, Direct & Thought-Provoking

Brand Values

• •Self-Expression
• •Emotional Honesty & Vulnerability
• •Empowerment (especially for women)
• •Artistic Integrity & Craftsmanship
• •Sustainability & Ethical Practices
• •Individuality

Best Practices

• •Always Speak from Sophie's Voice (or a Voice Deeply Aligned with Hers): Whether it's Sophie herself or someone writing for the brand, the language should reflect her personal experiences, empathy, and directness. Maintain a first-person or intimately third-person perspective.
• •Embrace Vulnerability and Authenticity: Share the real stories and emotions behind the art. Don't shy away from the personal experiences that inspire the work, as this is a core part of the brand's connection with its audience.
• •Champion Your Audience's Feelings: Continuously validate the experiences of your community, especially those who identify as sensitive or are on a healing journey. Use inclusive and understanding language.
• •Integrate Values into All Communication: Let the values of empowerment, self-expression, and artistic integrity shine through in product descriptions, social media posts, and newsletters. If discussing sustainability, be specific as Sophie is on her "About" page.
• •Be Consistent Across Platforms, but Adapt to the Medium: While the core tone remains the same, the expression might vary slightly. For instance, TikTok might use more trending sounds or shorter, impactful visual storytelling, while a blog post or newsletter can delve deeper into themes. The underlying message and tone of empathy and empowerment should always be present.

Social Perception

Respected Artist, Relatable & Connecting, Voice for the Sensitive, Advocate for Women, High-Quality & Unique Products

Copy Examples

• •For the days you feel it all, and for the moments you need a reminder of your strength. Our latest piece, 'Resilient Heart,' is more than art – it's a companion on your journey. #KingSophiesWorld #HealingJourney #SelfLove
• •They call it 'too sensitive.' We call it deeply feeling, fiercely empathetic. Wear your heart on your sleeve, or on this keyring. Your emotions are your power. ✨ #SensitiveAndStrong #InnerChild #KingSophiesWorld
• •Tired of tired narratives? So are we. Each stitch is a word, each piece a conversation. Explore art that speaks your truth. #FeministArt #SpeakYourTruth #SophieKing
• •Handcrafted with intention, designed from experience. King Sophie's World brings you art that understands. Because your story, your feelings, they matter. 🌱 #EthicalArt #HandmadeWithLove #KSW
• •Redefining heirlooms. These aren't just embroidered words; they're whispers of courage, echoes of resilience, and statements of who you are. Find the piece that resonates. #ModernEmbroidery #EmpoweredWomen #ArtThatSpeaks