Brand Tone

Friendly and Welcoming, Helpful and Knowledgeable, Family-Oriented and Community-Focused, Traditional and Trustworthy, Enthusiastic and Passionate

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Family Business Principles
• •Community Support
• •Homemade and Local Sourcing
• •Creating Enjoyable Spaces

Best Practices

• •Embrace "Family" and "Local": Consistently weave in phrases like "family-run," "your local garden centre," "from our family to yours," and highlight connections to the Devon community and local suppliers. This reinforces their core identity.
• •Use Warm and Invitational Language: Employ words like "welcome," "pop in," "join us," "discover," "treat yourself." Make the copy feel like a friendly conversation rather than a hard sell.
• •Highlight Expertise Gently: Offer tips and advice in a helpful, approachable manner, not a condescending one. Phrases like "Our experts suggest," or "A little tip from our team" work well.
• •Focus on the Sensory Experience: When describing plants, food, or home goods, use descriptive language that appeals to sight, smell, taste, and touch (e.g., "vibrant blooms," "deliciously fresh," "cozy corners," "homemade aroma"). This is especially relevant for their popular restaurants.
• •Maintain a Positive and Enthusiastic Voice: Let the passion for gardening, quality food, and customer satisfaction shine through. Even when addressing practicalities, keep the overall tone upbeat and encouraging.

Social Perception

Kings Garden and Leisure is generally perceived very positively as a cherished local institution with friendly staff, good quality homemade food, a wide range of plants and garden products, and a strong family-run identity.

Copy Examples

• •Pop down to Kings this weekend and say hello to our stunning new arrivals! 🌿 From vibrant perennials to sturdy shrubs, our team is here to help you find the perfect plants to bring your garden to life. And why not treat yourself to a homemade scone in our café afterwards? It's the family way! #KingsGarden #DevonGardens #PlantLove #FamilyRun
• •Sunshine on a plate! ☀️ Our chefs at Kings Sidmouth have been busy crafting this delicious Summer Berry Tart, using fresh, locally sourced berries. Come on in, relax, and taste the best of Devon. We're more than just a garden centre – we're a treat for all the senses! #KingsRestaurant #HomemadeGoodness #SupportLocal #SidmouthEats
• •Create Your Perfect Outdoor Escape! 🏡 Explore our beautiful range of garden furniture, handpicked for quality and comfort by our family to yours. From cozy bistro sets to spacious dining tables, let us help you make the most of your garden this season. Visit us in Exmouth or Sidmouth – expert advice always on hand! [Shop Now] #GardenLiving #KingsFurniture #FamilyBusiness
• •Your Garden, Our Passion. For over 20 years, the King family and our wonderful team have been helping Devon blossom. Kings Garden and Leisure offers everything you need for your garden and home, plus a warm welcome and delicious homemade food in our renowned restaurants. Come and experience the Kings difference! Exmouth & Sidmouth. [www.kingsgardenandleisure.co.uk]
• •Hello fellow garden lovers! 👋 It's the perfect time to deadhead your roses for a stunning second bloom! Our Richard always says, 'A little care goes a long way in the garden.' Need some advice? Our friendly experts at Kings are always happy to share their tips. Plus, our new range of terracotta pots has just arrived – ideal for showing off those beautiful blooms! #GardeningTips #KingsKnows #FamilyAdvice