Brand Tone

Authentic & Transparent, Craft-Oriented & Traditional, Knowledgeable & Passionate, Proudly New York / Brooklyn-Based, Approachable Sophistication

Brand Values

• •Quality & Craftsmanship
• •Heritage & Legacy
• •Authenticity & Integrity
• •Innovation & Creativity (within tradition)
• •Community & Accessibility
• •Education

Best Practices

• •Embrace "Brooklyn Craft": Always let the genuine, hands-on, small-batch nature of the distillery shine through. Avoid overly corporate or mass-market language.
• •Tell the Story: Weave in elements of your unique history – NYC's oldest, the Kentucky connection, the Navy Yard. People connect with authentic narratives.
• •Educate, Don't Intimidate: Share your knowledge about whiskey in an accessible way. Make consumers feel more informed, not less. Explain terms or processes simply.
• •Highlight Quality Through Detail: Instead of just saying "high quality," mention the local grains, Scottish copper pot stills, or the in-house aging process. These specifics build credibility.
• •Be "New York" Authentic: Let the spirit of Brooklyn infuse the voice – it's knowledgeable but has an edge; it's sophisticated but approachable; it respects tradition but isn't afraid to innovate.

Social Perception

Respected & Award-Winning, Pioneering & Authentic, High-Quality & Unique Products, Premium Offering, Engaging & Informative

Copy Examples

• •Headline (Website/Ad): Brooklyn Born. Kentucky Spirit. NYC's Original Whiskey, Crafted for Today. Body: Since 2010, Kings County Distillery has been making whiskey the right way – by hand, in house, right here in the Brooklyn Navy Yard. Experience the tradition, taste the dedication.
• •Social Media Post (Instagram - with a picture of a bourbon bottle): Not just bourbon. It's a piece of Brooklyn history. Every drop of our Straight Bourbon is mashed, fermented, distilled, and aged on-site. Come taste the difference at The Gatehouses this weekend. #KingsCountyDistillery #BrooklynWhiskey #CraftBourbon #NYMade
• •Product Description (Peated Bourbon): Where Scotland’s smoke meets New York’s soul. Our Peated Bourbon is an award-winning, unconventional marriage of traditions – smooth bourbon character with a whisper of peated malt. Dare to discover something different.
• •Email Newsletter Snippet (New Release): From Our Stills to Your Glass: Introducing the latest chapter in our story – [New Whiskey Name]. Crafted with the same passion and patience you expect from NYC's oldest whiskey makers. Limited barrels available. Be the first to experience it.
• •TikTok Video Concept: (Fast-paced montage: grain being milled, mashing, distillation, barrel rolling, whiskey pour, cheers) Text Overlay: "From Grain to Glass. No Shortcuts. Just Damn Good Whiskey. Kings County Distillery. Brooklyn's Original." Audio: Upbeat, slightly gritty instrumental track.